Alok R. Saboo
Assistant Professor
Marketing
J. Mack Robinson College of Business
Georgia State University
Room: 1339, RCB Building
Phone: 404-413-7686
E-mail: asaboo@gsu.edu
Education:
Ph.D., Pennsylvania State University
PGDBM, IMI, New Delhi
BE (Computer Science), Mumbai University
Specializations:
Empirical modeling of marketing strategy issues
Bayesian Modeling
Entrepreneurship
Business-to-Business Marketing
Biography:
Dr. Saboo received his Ph.D. in marketing from the Pennsylvania State University. Before joining the Ph.D. program in 2007, he worked as a product manager at ICICI Prudential Life Insurance and as a CRM Consultant at Tata Consultancy Services Ltd.
Professor Saboo is primarily interested in investigating the effectiveness of firms’ marketing strategies. His current research looks at 1) the influence of pre-IPO customer and competitor orientations of the firm on its IPO performance, and 2) how firms “dress up” for their IPOs and how this dressing-up impacts organizational short- and long-term performance. Additionally, he is interested in B2B issues and is examining the value of institutions in new product alliances.
Dr. Saboo was the winner of the 2011 ISBM Doctoral Support Award Competition and has been awarded over $12,000 in research support from various funding sources. In his spare time, Alok spends time with his family and blogs.
Recent Publications:
- Saboo, Alok and Rajdeep Grewal. “Stock Market Reactions for Customer and Competitor Orientations: The Case of Initial Public Offerings,” Marketing Science, Forthcoming.
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Center Keyword Search | Alok R. Saboo Assistant Professor Marketing J. Mack Robinson College of Business
Georgia State University
Room: 1339, RCB Building
Phone: 404-413-7686
E-mail: asaboo@gsu.edu
|  | Education:
Ph.D., Pennsylvania State University
PGDBM, IMI, New Delhi
BE (Computer Science), Mumbai University
| Specializations:
Empirical modeling of marketing strategy issues
Bayesian Modeling
Entrepreneurship
Business-to-Business Marketing
|
Biography: Dr. Saboo received his Ph.D. in marketing from the Pennsylvania State University. Before joining the Ph.D. program in 2007, he worked as a product manager at ICICI Prudential Life Insurance and as a CRM Consultant at Tata Consultancy Services Ltd.
Professor Saboo is primarily interested in investigating the effectiveness of firms’ marketing strategies. His current research looks at 1) the influence of pre-IPO customer and competitor orientations of the firm on its IPO performance, and 2) how firms “dress up” for their IPOs and how this dressing-up impacts organizational short- and long-term performance. Additionally, he is interested in B2B issues and is examining the value of institutions in new product alliances.
Dr. Saboo was the winner of the 2011 ISBM Doctoral Support Award Competition and has been awarded over $12,000 in research support from various funding sources. In his spare time, Alok spends time with his family and blogs.
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Recent Publications: - Saboo, Alok and Rajdeep Grewal. “Stock Market Reactions for Customer and Competitor Orientations: The Case of Initial Public Offerings,” Marketing Science, Forthcoming.
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