A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

	Bronislaw J. Verhage Professor Department of Marketing J. Mack Robinson College of Business Georgia State University Room: 1346, RCB Building Phone: 404-413-7678 E-Mail: bverhage@gsu.edu Personal Web Page:
EDUCATION: Ph.D., University of Texas at Austin M.B.A., Texas Tech University B.A., University of Oregon
SPECIALIZATIONS: Cross-cultural consumer behavior Global marketing
Verhage specializes in international marketing and cross-cultural consumer behavior. His research has been published in such journals as International Marketing Review, Journal of Consumer Research and Journal of the Academy of Marketing Science. Verhage is the author of several books, including the leading Dutch marketing textbook: Grondslagen van de Marketing. His business experience includes a marketing management position at SHV Nederland N.V., one of Holland's largest multinational corporations. In addition, he has been a consultant for numerous businesses in Europe. Prior to coming to Georgia State he taught at Erasmus University in Rotterdam, the Netherlands. He also has been a visiting professor at other European universities and business schools, including Nyenrode and the Rotterdam School of Management.
PUBLICATIONS: Verhage, Bronis, Grondslagen van de Marketing, Groningen: Stenfert Kroese, 6th edition, 2004. Verhage, Bronis, Inleiding tot de Marketing, Groningen: Stenfert Kroese, 3rd edition, 2005. Verhage, Bronis, Marketing Management en het maken van marketingplannen, 2006.