Assistant Professor, Department of Marketing, and Assistant Director,
J. Mack Robinson College of Business
Georgia State University
Room: 1341 and 407, RCB Building
Ph.D., University of Connecticut
MBA, École nationale des ponts et chaussées (ENPC)
B.S., Mumbai University, India
Direct & Database Marketing
Digital & Social Media Marketing
Customer Relationship Marketing
Shah’s research mainly focuses on how marketing impacts firm performance. His research has earned best paper awards from the Journal of Marketing, MSI and Journal of Service Research. His research for Prudential was adjudged as a finalist for the INFORM’s Practice Prize award. Shah’s research has been published in academic journals such as the Journal of Marketing, Marketing Science, Journal of Retailing, and Journal of Service Research.
- Shah Denish & V Kumar (2012), “The Dark Side of Cross-selling”, Harvard Business Review, December 2012.
- Shah Denish, V Kumar, Yingge Qu, and Sylia Chen (2012), “Unprofitable Cross-buying: Evidence from Consumer and Business Markets”, Journal of Marketing, Vol. 76 (3), Pages 78-95.
- Kumar V, and Denish Shah (2011), “Uncovering implicit consumer needs for explicit product positioning: Growing Prudential Annuities’ Variable Annuity Sales”, Marketing Science, Vol 30(4), Pages 595-603.
- Kumar, V. and Denish Shah (2009), "Expanding the Role of Marketing: From Customer Equity to Market Capitalization," Journal of Marketing, Vol. 73, November, Pages 119-136.
- Shah, Denish, Roland T. Rust, A. Parasuraman, Richard Staelin, George S. Day (2006). “The Path to Customer Centricity”, Journal of Service Research, Vol. 9(2), Pages 113-124.