A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

	Denish Shah Assistant Professor, Department of Marketing, and Assistant Director, Center for Excellence in Brand and Customer Management J. Mack Robinson College of Business Georgia State University Room: Rm. 1338 and Rm. 407, RCB Building Phone: 404-413-7694 E-Mail: shah@gsu.edu Personal Web Page:
EDUCATION: Ph.D, University of Connecticut MBA, ENPC-IISIM, India B.S., Mumbai University, India
SPECIALIZATIONS: Linking Marketing to Firm Performance Customer Loyalty Customer Lifetime Value Marketing Strategy
Shah’s research is mainly centered around how marketing impacts firm performance. His doctoral dissertation won the Levy & Weitz award as well as the ISBM award. His co-authored paper titled “The Path to Customer Centricity” won the 2007 Journal of Service Research Best Paper award. Shah’s research has been published in the Journal of Marketing, Journal of Retailing, Journal of Service Research and Marketing Research.
PUBLICATIONS: Kumar, V. and Denish Shah, “Expanding the Role of Marketing: From Customer Equity to Market Capitalization” Journal of Marketing, (2009), Forthcoming. Shah, Denish & V. Kumar, “Research Before You Leap: Does Cross-sell Always Lead to Higher Profits”, Marketing Research, (2008), Forthcoming. Kumar, V., Denish Shah, and Rajkumar Venkatesan, “Managing retailer profitability—one customer at a time!,” Journal of Retailing, (2006), Vol. 82 (4), 277–294. Shah, Denish, Roland T. Rust, A. Parasuraman, Richard Staelin, George S. Day. “The Path to Customer Centricity”, Journal of Service Research, (2006), Vol. 9(2), 113-124. Kumar, V., and Denish Shah, “Building and Sustaining Profitable Customer Loyalty for the 21st Century,” Journal of Retailing, (2004), Vol. 80 (4), 317-330.