vol. XVII no. 2

				Page 5 Page 1 2 3 4 5 THE DO'S AND DON'TS So what are the do's and don'ts according to the panel? "Don't try to enforce it; encourage it," offers Mettler. "Definitely have an organizational setup that allows very efficient communication," says Kale. "Don't give up on your existing good ideas while you're trying the new ones," adds Oakley. "Remember you always have to have cash flow while you're innovating." Donthu says, "Create a culture for innovation." "Don't debate too much," warns Oviatt. "Get your invention, idea, process or service out to customers or potential customers and let them be the judge." Rigdon offered two words - break out. "Get the boss down on the floor talking with the people that are doing the work, and listen to your people who are in contact with customers. Salespeople are the first people who are going to know if there's a problem or an idea." Finally, Houghton says to beware of the status quo and value your company's mavericks. After all, as history has shown us, innovation has always been the essence of America, and it's the mavericks of this country who lead the way to new beginnings. Previous Page | Top

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