EXPLORING THE WORLD
Exploring the world is also the business of another of Dubai’s most prominent companies, Emirates Airline. Founded in 1985, Emirates Air has been a major success story, receiving more than 250 international awards for excellence. With the recent addition of new routes to Shanghai, Glasgow, Vienna, New York and Christchurch, the airline now goes to 77 destinations in 54 countries in Europe, the Middle East, the Far East, Africa, Asia, Australia and New Zealand. It recently added a second daily fl ight to New York.
With the recent addition of new routes to Shanghai, Glasgow, Vienna, New York, and Christchurch, the airline now goes to 77 destinations in 53 countries in Europe, The Middle East, the Far East, Africa, Asia, Australia and New Zealand. It recently added a second daily flight to New York.
Despite its success, Emirates Air must continually overcome the negative perceptions about the Middle East and what a Middle East airline might be like. Said Steve Wheeler, VP of Marketing for Emirates Air, "We have been very successful in that area and have become, along with Signapore Air, one of the top choices among travelers in this part of the world."
Wheeler said that one way of achieving this objective was to "make the flight crew look like the United Nations. Many of our crew members can speak several languages. And they come from a variety of different countries."
In addition, Emirates Air is known for excellent routes, ontime service and plush accommodations—even for coach passengers. All coach seats come with amenities such as video screens and telephones.
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