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The Ubiquitous AD
Advertisements are popping up everywhere. Now CBS is imprinting the network’s eye logo
onto eggs. The big question is, why? Ken Bernhardt, marketing professor and Robinson’s
assistant dean for corporate relations, told the Baltimore Sun, "Consumers have become
increasingly cynical and increasingly willing to find ways to tune out adver tising through
technology. The goal for many marketers is to get their product into the consideration
set of alternatives that consumers evaluate when they make a purchase."
Keil, Phillips, and Sevcik Named Chairs
Mark Keil, Richard D. Phillips, and Galen R. Sevcik
were named to head three of the College’s academic
departments. Keil, Board of Advisors Professor, is the new
chair for the Computer Information Systems Department
(CIS); Richard D. Phillips, Bruce A. Palmer Professor, chairs
the Risk Management and Insurance Department (RMI);
and Galen Sevcik, associate professor, heads the School
of Accountancy.
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Keil has published extensively in the leading journals of
the CIS discipline. In 2005 he received the University’s
Distinguished Alumni Professor Award for his significant
and noteworthy accomplishments in scholarship, teaching,
and service. |
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Phillips joined Robinson in 1994. He is a well-recognized
leader in risk management research and has led curriculum
development efforts in the RMI Department. Phillips is
highly visible in academic organizations related to risk, such
as the American Risk and Insurance Association and the Risk
Theory Society. |
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Sevcik has accepted the position of director of the School of
Accountancy, after serving as interim director of the school
since August 2005. He joined Robinson in 1997. He is an
accomplished researcher who has received a number of
awards and honors for teaching. |
Across the Border
One of the more heated issues in the
country has been the debate over illegal
immigration. Dr. Gillian Royes, instructor in
business communications and an exper t in
multicultural relations, spoke to the Seattle
Times about rallies that were taking place
around the country. "Now, the persona
of the illegal immigrant is shifting in the
American psyche to one that is not a group
to be taken for granted anymore."
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