vol. XIX no. 2 Page 1 2 Robinson Alum Leads Growth Stategy Twenty-seven years ago, when Pam Elledge (BBA ’82), senior vice president for global sales and distribution, first started working at Delta, the airline’s international flight map consisted of one destination – London. As recently as five years ago, international travel accounted for just 20 percent of the company’s total revenue. Yet transforming Delta from a domestically focused carrier to a global airline is one of the key elements in the overall strategy that has helped the company emerge from bankruptcy. Today 35 percent of Delta’s revenue comes from international routes, and within two years it is expected to be closer to 50 percent. To support Delta’s international expansion, Elledge and her team have been working to open sales offices around the world. Recently promoted from vice president for sales and distribution, where she handled the domestic side of the business, Elledge is now responsible for business growth efforts in all revenue channels and for leading Delta’s worldwide sales organization. “One of the first things we did during the restructuring process was to streamline the sales organization,” said Elledge. “Prior to filing for chapter 11, our U.S./Canada and international clients were being handled by two separate groups.” Elledge said that now the new global sales team is united under one umbrella, which has made it much more efficient and effective working with more than 1,500 clients on a worldwide basis. Continued on next page Top | Next Page

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