Page 1 2
3
The city of Atlanta is fortunate to have airlines that are
among the best in their respective market segments. The
city is also aided by having Hartsfield-Jackson, the world’s
busiest and one of the world’s best airports. AirTran has
become perhaps the premier “low-cost” domestic carrier,
with new planes, routes extending from coast to coast, and
enough amenities to attract business travelers as well as the
leisure crowd. Delta continues to expand its international
routes after emerging from bankruptcy and reporting
positive second-quarter earnings – their first earnings report
as the “New Delta.”
Both have their share of challenges, however. According to
Bogner, for AirTran it’s continuing to provide a better quality
of service while keeping costs low and, at the same time,
maintaining the ability to “efficiently grow into new markets.”
For Delta, the challenge may even be greater. The
competition in the international market is fierce. “Airlines
such as Singapore Air and Emirates Airlines are delivering a
superior customer experience,” said Bernhardt. “They have
employees who are providing quality service, and that is
combined with the aircraft’s advanced technology. This is what
legacy carriers in the U.S. must develop in the next decade.”
Continued on next page
 Previous Page | Top |
Next Page 
|
