State of Business magazine, fall 2008
  vol. XX no. 2
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FALL 2008 CONTENTS
Dean's Letter
Building Atlanta
Growing, Growing
A Guiding Force
Global Connections
Mutual Influence
The Man
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DEPARTMENTS
The Pulse
In the News
Faces
Wheresoever
First Person
Rajeev Reports
As I See It
State of Business Information

Growing, Growing, Grown | by Rhonda Mullen (Special Collections and Archives, Georgia State University)

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Its top executives have been part of Atlanta’s maturation as an international business city. Now ranking fifth in the nation for cities having the most Fortune 500 headquarters, Atlanta continues to grow in business prestige both at home and abroad. The Robinson College of Business has played its part in nurturing that growth by educating leaders of the city’s most prestigious companies. Here’s how seven of those executives rate Atlanta’s progress, challenges, and future.

Gateway to the World
Beth Johnston, MBA '85
Senior VP, Human Resources
Delta Air Lines


Beth Johnston
When Beth Johnston started as a flight attendant at Delta 30 years ago, the airline offered no transatlantic flights and crude oil cost $13/barrel. Today Delta planes fly to more places than any other global airline, some 312 destinations in 61 countries. And Delta is continuing to add international flights at a faster rate than any other major U.S. carrier. Along with that shift, the price of crude has climbed astronomically, consistently topping $130/barrel.

While the airline is focusing on how to be more efficient and effective, given the escalating fuel costs, it also has a priority to become more global in its culture, says Johnston, now senior vice president, human resources at Delta. She moved from flight operations into customer service after completing her MBA in industrial relations at the Robinson College in 1985, a degree that helped her become “the 360-degree leader you have to be in any company,” she says. Part of her current job is to ensure human relations keeps pace with the international expansions by helping employees think globally.

As Delta has added more international destinations, the company has been hiring. Recently, Johnston oversaw the hiring of 1,200 new flight attendants from an applicant pool of 107,000. Those new employees contribute to Delta’s ability to offer 21 foreign languages and translation services on its worldwide flights.

'We need to figure out how we can make our company, and our city, more comfortable for people of different cultures.'Those lessons can apply to Atlanta as well. “We need to figure out how we can make our company, and our city, more comfortable for people of different cultures,” she says. That can start with something as simple as more international signage throughout strategic locations.

Mirroring the global economy, the city, the airline, and Robinson College all have a role to contribute to increasing Atlanta’s access to the world, says Johnston. Delta and the Robinson College historically have a strong relationship through the W.T. Beebe Institute in personnel and employment relationships. As a member of Robinson’s advisory board, Johnston believes that the two institutions can build on those connections because they have a similar goal. “Like Delta,” she says, “the Robinson College is offering a gateway to the world.”

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