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I
was excited when Dean Huss asked me a year ago to become academic
director of Robinson’s new Executive Doctorate in Business program. I
was to work closely with the program’s director, Maury Kalnitz, to
establish a marketing campaign, implement the program of study, and
engage some of Robinson’s many high-profile research professors as
lecturers and supervisors. I already believed that many of today’s
executives wanted to move beyond the MBA. The over-whelming response
has more than confirmed this belief. Here are some of the key reasons
why so many executives are willing to commit 25–30 hours per week for
three years to receive this degree:
• The speed of change in
business continues to increase. In response to globalization,
technological innovations, and unpredictable competitive pressures,
executives are constantly faced with complex and ambiguous situations
to which no simple solutions apply. Instead, these situations call for
excellent problemsolving skills, management under uncertainty, and
leadership in multidisciplinary teams of highlevel professionals.
•
Business executives need lifelong learning. MBA and nondegree executive
programs offer opportunities to learn, grow, and create new career
opportunities. Many executives have exploited these options before age
40. Therefore they are actively seeking new forms of learning and
academic stimulation to take them beyond the MBA.
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