State of Business magazine, fall 2009
  vol. XXI no. 2
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FALL 2009 CONTENTS
Dean's Letter
Connected Capitalism
Good Will, Good Biz
Biz on the Brink
Philanthrocapitalism
Bill Curry's Lessons
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DEPARTMENTS
The Pulse
In the News
Faces
First Person
Rajeev Reports
The Last Word
State of Business Information

Philanthrocapitalism: Using Sound Business Strategies to Save the World

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Are today’s philanthropists akin to the robber barons of old, who sought to cover up corporate misdeeds by giving to worthy causes? Are their egos the driving force behind giving? Or are they true humanitarians solely interested in the betterment of society?

According to Matthew Bishop, who along with Michael Green, coauthored Philanthrocapitalism: How the Rich Can Save
the World
(Bloomsbury Press, 2008), it is very much the latter. Bishop, the award-winning New York bureau chief for the Economist, says Bill Gates is the “leader of the pack” in this regard. Gates became interested in philanthropy when, as Bishop says, he read a “very dusty World Bank report on investment in health in the developing world and realized there were many diseases taking millions of lives that could be cured and that he could help.”

The Inspiration

Distinguished company: Bill Clinton and Bill Gates with author Matthew Bishop
Distinguished company: Bill Clinton and Bill Gates with author Matthew Bishop
It was Warren Buffet’s announcement in June 2006 that he would part with much of his wealth – and do it through the Gates Foundation – that actually inspired Bishop and Green to take an in-depth look at the mindset of the world’s biggest givers. “It seemed to me,” said Bishop, “that this announcement provided a unique moment in human history, one that required explanation. Who were these people? Why did they do it? Were they part of some broader phenomena? And, above all, could they succeed?”

In finding the answers to these questions, Bishop spoke to a bevy of business leaders, politicians, and celebrities. In addition to Buffet and Gates, the list includes New York Mayor Michael Bloomberg, Colombian pop star Shakira, actress Angelina Jolie, and CNN founder Ted Turner.

Bishop said he was surprised by how connected all these people were. “It was fascinating to see how much goes on behind the scenes, how often they get together to talk and learn from each other.” The author also observed that philanthropy is going from a “craft industry to a professional, modern operation designed around the question of how to solve problems effectively.” He went on to say that this even applied to celebrities like Jolie, who “at face value you think how in the world could she know about anything, she’s just a film star. Then you discover that she has quite a professional organization supporting her and that she is quite thoughtful about the issues she wants to confront.”

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