State of Business magazine, fall 2009
  vol. XXI no. 2
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FALL 2009 CONTENTS
Dean's Letter
Connected Capitalism
Good Will, Good Biz
Biz on the Brink
Philanthrocapitalism
Bill Curry's Lessons
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DEPARTMENTS
The Pulse
In the News
Faces
First Person
Rajeev Reports
The Last Word
State of Business Information

Philanthrocapitalism: Using Sound Business Strategies to Save the World

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Big Givers

For Jolie those issues deal with providing help to refugees. It is reported that she gives away one-third of her income through the Jolie-Pitt Foundation, which she formed with actor Brad Pitt. Shakira’s mission is to help Latin American children under five. Hedge fund guru George Soros uses his contributions to promote an open, civil society in Communist countries. British billionaire Sir Richard Branson funded a group of former heads of state known as the Elders, including Jimmy Carter, who go to developing countries acting as mentors and peacemakers trying to persuade current heads of state to do the right thing.

While Buffet and Gates were the most recent to make big news with their contributions, Bishop says Ted Turner really triggered philanthrocapitalism with his billion-dollar pledge to the United Nations. “He came out and said that people like Gates and Buffet should start giving some money at a time when they were not yet doing so,” said Bishop. “Ted’s enthusiasm played into it as well, even though he was questioned about giving to the UN,” which, according to Bishop, can be “a bit of a black hole.” But Turner gave wisely. Instead of donating directly to the UN, he created something called the United Nations Foundation, which is outside political control of the UN, but supports UN causes.

Will It Work?

image of the cover of Matthew Bishop's book
Bishop's book describes how today's billionaires are reshaping the way they give.
The key question in all of this, according to Bishop, is whether or not philanthrocapitalism will work. So far, he sees evidence that it will in Turner’s efforts with the UN. Says Bishop, “Ted feels he’s achieved a lot of impact, fundamentally in America, which was very hostile to the UN a decade ago. Now, due to a more positive feeling about the organization, it is having a greater impact around the world.”

Bishop also believes that Gates has gotten off to a good start, taking what by some standards is a small contribution and leveraging additional resources to make its impact profoundly more significant. Another positive sign, he says, is the creation of a White House Office of Social Innovation by President Obama to help bring the best ideas in philanthropy and social entrepreneurship together.

In closing, Bishop harkened back to his reason for writing on “philanthrocapitalism,” noting that the public must understand the movement’s strengths and weaknesses for it to succeed. “If people are not informed,” concluded Bishop, “there is a danger that there will be more skepticism and inappropriate policy responses. With improved understanding however, philanthrocapitalism could be one of the driving forces for a better world over the next couple of decades.”


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