An elite group of 104 marketing doctoral students and 110 of the
world’s most distinguished marketing faculty gathered at the Robinson
College for the 44th Annual American Marketing Association Sheth
Foundation Doctoral Consortium.
This premier international gathering of marketing scholars, co-chaired
by Ken Bernhardt, Naveen Donthu, and V. Kumar of Robinson’s Department
of Marketing, offered presentations, workshops, and networking events
that encouraged interaction and dialogue between renowned faculty and
student fellows. Academicians from
around the world led and participated in lenary and breakout sessions
on marketing topics such as sales, services, retail, customer
relationship marketing, business-to-business, customer behavior, brand
strategy, and marketing models.
The 44th Annual American Marketing Association Sheth Foundation
Doctoral Consortium was sponsored by Robinson’s Center for Excellence
in Brand and Customer Management, the American Marketing Association,
the American Marketing Association Foundation, the Madhuri and Jagdish
N. Sheth Foundation, the Institute for the Study of Business Markets,
the Marketing Science Institute, The Coca-Cola Company, the Atlanta
Braves, and Google.
Toby McChesney has been named director of Robinson’s
newly reorganized Graduate Recruiting and Student Services
McChesney was previously head of Robinson’s Professional MBA (PMBA)
program. In his new role he will oversee recruiting, admissions, and
student support for the PMBA, the Flex MBA program and specialized
master’s programs including the Executive Master of Science in Finance
and Executive Master of Science in Managing Information Technology.
McChesney joined Robinson in the fall of 2008 from Emory’s Goizueta
Business School, where he was associate director of Executive MBA
admissions. He holds a master of arts in higher education
administration from George Washington University and currently is
working on his doctoral degree in higher educational leadership.
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