BIZ | State of BusinessGeorgia State University | J. Mack Robinson College of Business  
  CONTENT    PAST ISSUES    ABOUT STATE OF BUSINESS                                     Fall 2011 Vol. XXIII No. 2

Dean's Letter
FEATURES
Rebuilding the Home Depot
Moving Targets
Social Media & the Three-Legged Elephant
Coming to the Table
Beyond the Outfield Wall
DEPARTMENTS
  The Pulse
  Top Stories
   In the News
   The Coach
   F1rst Person
   Faces
Rajeev Reports
The Last Word

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Faces

Dateline: Istanbul

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 students in Istanbul
 Dateline: Istanbul Photo Gallery
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With notebooks and flip cameras in hand, Professor Tamer Cavusgil’s Maymester class stepped out of their hotel and on to the pavement of bustling Taksim Square, wondering where their 10 days in Istanbul would take them.

Born out of the Center for International Business Education (CIBER), which is housed in the Institute of International Business, the idea for a media, journalism, and business in a global world course stemmed from unusual sources. Cavusgil said that inspiration for the program came from conversations with Phil Bolton, publisher of GlobalAtlanta, and Brad Ferrer, executive vice president of finance and administration at CNN Worldwide.

“They were talking about how important it was for students to have international experience and exposure to international business knowledge,” said Cavusgil, who is executive director of CIBER.

The course featured a unique curriculum of both journalism and business with a specific focus on emerging markets.

“The emerging market focus gives students not only exposure to international business and aspects of business in media, but also how these phenomena take place in emerging markets - which are transformational settings,” said Cavusgil.

The first two weeks were spent at GSU, studying the fundamentals of global journalism and business journalism topics. Next came the immersion in an emerging market setting.

This year’s destination was Istanbul, Turkey. Paula Huntley, business manager of the Institute of International Business and a primary organizer of the trip, said the impact of the immersion on the students was striking.

“They went one way, but came back totally different, with eyes wide open,” said Huntley.

While in Istanbul the students visited Coca-Cola Eurasia, UPS, CNN, and Turkcell, among other firms.

As the students returned to complete their final projects and reflection papers, Huntley heard multiple students comment on the trip.

“We heard more than one student come back saying ‘this had a major impact on my life,’” said Huntley.
 

 
Cannon Keynotes Green Symposium


Debby Cannon, director of Robinson’s Cecil B. Day School of Hospitality, gave the keynote address on June 25 at the International Symposium on Green Tourism Management in Guangzhou, China. The symposium is a joint effort between Robinson and Guangzhou’s Management School of Jinan University. Held in Atlanta last year, Cannon said the symposium helps forge new relationships for the School of Hospitality. “We’re always looking for some exchange opportunities.”
hand holding leaf
   Massell, Diaz join Business Hall of Fame

Sam Massell and Rene Diaz 
They embody the American dream - the first Jewish mayor of Atlanta and a Cuban immigrant who arrived in Miami as a boy with only the shirt on his back. Former mayor and Buckhead Coalition President Sam Massell (BBA 1951), and Diaz Foods Chairman and CEO René M. Diaz (BBA 1987) are the newest members of the Georgia State University J. Mack Robinson College of Business Hall of Fame. Their induction in May drew a record crowd of 450, who gathered to celebrate the two’s contributions to business and community. The Business Hall of Fame is the highest honor bestowed by the college. Seventy-two executives have been inducted since its inception in 1985.
 

Kenya Connection

When Allison Jacobs went to Kenya on a mission trip in 2010 she did not realize how much that short time would shape her future.

One day during lunch, Jacobs got into conversation with a professor from the University of Nairobi. He described to her the difficulty of attending college for Kenyans. In a nation where 60 percent of children are unable to attend school, the value of an education to Kenyans is priceless. The average fee for a four-year college education in Kenya is equivalent to $2,000.00, a small price to pay for Americans but often an impossible hurdle to cross for the majority of Kenyans.

“To want something so badly and have no way of getting it - it’s a foreign concept to us,” said Jacobs.

She returned to Robinson with a plan. As the student services director for the School of Accountancy and faculty advisor to Beta Alpha Psi - a professional fraternity for financial information students and professionals - Jacobs suggested that the student organization raise enough money to send a Kenyan to university. After a short search, Beta Alpha Psi found an eager partner in Imbako Public Health, a local nongovernmental organization focused on educating Kenyan women and children, and providing accessible healthcare to rural communities.

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Global Impact Project Photo Gallery | View Slideshow
  
Global Impact Project Photo Gallery

“In 2010, Imbako was looking for a collaborator who would highlight the problems in Kenya,” said Irene Okech of Imbako. “We linked up at an opportune time.”

The plan was to send Kenyan girls to school, focusing on women due to the fact that the majority of uneducated Kenyans are female. Beta Alpha Psi was aiming to send one student in fall 2010 and one in spring 2011, but the group quickly surpassed their goal. By the end of spring semester 2011, Beta Alpha Psi had raised $27,000 - enough to send 10 young women to school for four years.

After an initial sum was raised to send five girls to school, Okech traveled to Kenya to distribute the awards in person. As a part of the ceremony, the community planted two trees in honor of the donors.

“In Kenya, trees represent life and growth,” said Okech. “These trees represent the life that they hope will stem forth from this relationship with GSU.”


  

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