MARKETING

The department is pleased to announce five professorships effective January 2001:
Daniel Bello, Marketing RoundTable Professor,
Kenneth Bernhardt, Taylor E. Little, Jr. Professor,
Naveen Donthu, Katherine S. Bernhardt Research Professor,
Wesley Johnston, Center for Business and Industrial Marketing (CBIM) RoundTable Professor,
and George Moschis, Alfred A. Bernhardt Research Professor.

Wesley Johnston, CBIM RoundTable Professor, has been asked by the American Marketing Association to help develop and teach a new program for the AMA's national office, the ''Marketing Bootcamp." It is designed for people in marketing career position who do not have a formal marketing education. Johnston has taught Marketing Bootcamps in Pittsburgh and Cleveland. There will be an Atlanta Bootcamp in April.

An article co-authored by Danny Bellenger, chairman of marketing, was found by a recent study to be one of the 10 most influential in sales management history. The article, "Salesforce Socialization," was published in the Journal of Marketing in 1986.

Edward Rigdon, associate professor, is co-editor of a special e-marketing issue of the Academy of Marketing Science Review, an electronic journal. Rigdon led a one-day course for the University of Florida's (Gainesville) Managers MBA program on "Real E-commerce"; delivered a presentation to the Robinson College's first doctoral research methods symposium titled "Structural Equation Modeling: An Overview;" and made a presentation to the GSU Alumni Leadership Workshop on "The Internet as a Marketing Tool."

Kenneth Bernhardt, Taylor E. Little, Jr. Professor and Regents Professor, received the Atlanta Convention and Visitors Bureau President's Award for outstanding service in helping in the marketing of Atlanta. He serves on the WSB-TV Arts Advisory Board and on the boards of directors of the Alliance Theatre Company and Theatre Gael. He was recently elected to the Board of Directors of UPS Capital Corporation.

The Center for Business and Industrial Marketing hosted the seventh annual joint conference with the Institute for the Study of Business Markets of Pennsylvania State University on February I and 2 at the Renaissance Atlanta Hotel. This year's theme was "Profiting Through New (and Unusual) Marketing Alliances."

Doctoral student Leila Borders was a finalist in the 2000 ISBM Doctoral Dissertation Award Competition sponsored by Pennsylvania State University's Institute for the Study of Business Markets. Her topic was "The Impact of the Use of Influence Attempt Strategies on the Development, Implementation and Success of Global Account Management Programs."

Beverly Langford, a business communication programs instructor, has been appointed chair of the 48-member Board of Directors for the Greater North Fulton Chamber of Commerce. A longtime chamber member, she previously served as vice chair for the communications committee.

REAL ESTATE

Professor Julian Diaz III presented a paper at the RICS Cutting-edge Property Research Conference in London in early September 2000. Also present at the conference were Associate Professors Terry Grissom and Roy Black.

RISK MANAGEMENT AND INSURANCE

Joan Gabel, assistant professor of legal studies, was elected chair of the Technology Section of the Academy of Legal Studies in Business and named editor of Technology Report, an online publication relating to legal issues in cyberspace.

Conrad Ciccotello, associate professor in the Risk Management and Insurance Department, has co-authored two publications: "Contracts Between Managers and Investors; A Study of Master Limited Partnership Agreements," in the Journal of Corporate Finance, and ''The Thrift IPO as the First Stage of Its Subsequent Sale," in Financial Markets, Institutions & Instruments.

SCHOOL OF ACCOUNTANCY

Lawrence D. Brown, Controllers RoundTable Research Professor, published the article "Does the Market Understand the Implications of Current Earnings for Future Earnings of ARI Firms?" in the Journal of Accounting Research (Sprirg 2000). Brown has received the J. Mack Robinson College of Business Faculty Recognition Award for Distinguished Contributions to Research. Brown has also presented papers at the University of Maryland (October 2000) and University of Toronto (May 2000) and discussed two papers at the journal of Accounting, Auditing and Finance Conference (August 2000). He presented a paper at the AAA Annual Meeting (August 2000) and presented one paper and served as a discusser of another paper at the Second Globalization Conference (July 2000). Brown was an invited speaker at the Seventh Annual Chicago Quantitative Alliance (September 2000) and at the Sixth Annual Corporate Earnings Analysis Seminar, sponsored by the Center for Investment Research (June 2000).

Dr. A. Faye Borthick, professor of accountancy, was named director of a new GSU center, the Teaching and Learning with Technology Center, in November 2000. In the last few years, she had assumed a leadership role with technology-enabled learning experiences in the School and the Robinson College of Business, and now her expertise will be put to use campus wide. The mission of the new center is to foster collaborative and individual efforts in enhancing teaching and learning with technology In this new role, she will be encouraging technology use that is motivated by the achievement of learning outcomes. She will continue teaching the online information systems assurance course in the School.

SCHOOL OF HOSPITALITY

Dr Debra F. Cannon, associate professor, has been named interim director of the Cecil B. Day School of Hospitality, effective January 1, 200 1. On the faculty since 199 1, Cannon has extensive industry experience with the Ritz-Carlton Hotel Company and Hyatt Hotel Corporation. Dr. Michael Lefever, director beginning in 1996, resigned to return to private industry with Compass Hospitality Group.