SUPER BOWL + SURVIVOR = MORE VIEWERS
An ad during the Super Bowl not only commands some of the biggest dollars in television for a 30-minute spot but also attracts the most viewers. This year, to sweeten the pot for advertisers, CBS has partnered the "big game'' with the premiere of its reality-TV powerhouse, All-Star Survivor Ken Bernhardt, chair of the marketing department, talked to The Wall St Journal about how some advertisers used this to get even more "bang for their buck.''
UNINSURED TRAVELERS
Some big U.S. insurers won't insure anyone, for any price, who plans in the next three years to visit one of those 22 countries now on the State Department's travel warning list. Harold Skipper, chair of the risk management and insurance department, offered his expertise for a story on this topic in BusinessWeek.
PLANNING RETIREMENT
Conrad Ciccotello, associate professor of risk management and insurance, was interviewed on CNN-TV about the mutual fund scandal and how it was affecting baby boomers' retirement options.
MUTUAL FUND SCANDAL
As 2003 came to end, business scandals continued to consume the headlines. This time it was the mutual fund industry and the topic was market timing. Jason Greene, associate professor of finance, recently published a paper on this exact topic and was the perfect go-to man for the media. His expertise on the topic was tapped by The New York Times, The Wall Street journal, the Financial Times, USA Today, The Washington Post, Reuter, and The Boston Globe.
MEDICARE BILL OVERHAUL
Two Robinson professors weighed in on the Medicare overhaul bill passed by Congress, William Custer, associate professor of risk management and insurance and John Newman, associate professor with the Institute of Health Administration, were quoted in articles in USA Today, CBS Marketwatch, The Atlanta Journal-Constitution, The San Diego Tribune and The Dayton Daily (OH).
THE ECONOMY
The economy still remains the hottest news story, and that means Rajeev Dhawan, director of the Economic Forecasting Center, is busy fielding calls from both local and national press outlets. Recently, he has been quoted in The Wall Street journal, Investor's Business Daily, The Associated Press, National Public Radio, The Atlanta journal-Constitution, CNN-Radio, Seattle Times and all Atlanta network affiliate television stations.
9/11
As the deadline approached for victims, families and injured survivors to apply for government compensation, the question turned to just how much the total payout would be and those families who still have civil suits filed. Perry Binder, associate professor of legal studies, has been following the civil liberties case and offered his opinions to The Associated Press, Houston Chronicle, Dow ]ones News and CBS Radio Network.
