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Hershey CEO Endows Distinguished Chair
in Marketing
 Richard
H. "Rick" Lenny (B.B.A. '74), chairman,
president, and CEO of The Hershey
Company, and his wife Susan have given
$750,000 toward an endowment at the J.
Mack Robinson College of Business at
Georgia State University. The gift will
lead to the creation of the Richard and
Susan Lenny Distinguished Chair in
Marketing.
Lenny, a Robinson alumnus and the
first CEO in Hershey’s history to be
hired from outside the company, was
named one of the 30 "World’s Most
Respected CEOs" by Barron’s. He is
credited with substantially increasing
the value of the company and extending
Hershey’s reach beyond confectionery
into the $60 billion snack market. In
2004, Brandweek named him "Marketer of
the Year."
"Susan and I are honored to be able
to give back to Georgia State University
and the Robinson College of Business,"
said Lenny. "From my experience at
Robinson, I know that exceptional
faculty and students are the catalysts
for any great program. We’re pleased
that our commitment will assist in
recruiting the very best faculty to the
marketing department and the College."
Dhawan
Named Top GDP Forecaster by Bloomberg
Rajeev Dhawan, director of the College’s
Economic Forecasting Center, tops the
list for most accurate GDP forecasting,
according to Bloomberg Markets magazine.
Rajeev received an accuracy rating of
94.1% and was commended by the
publication for being "among the few
economists within the Bloomberg survey
who correctly forecast a slowdown in the
final three months of 2004."
In 2003, Rajeev was named one of the
country’s most accurate employment
forecasters by the Bank One Economic
Outlook Center at Arizona State
University for his accuracy in
forecasting U.S. job growth, receiving
"The Most Accurate of Total Non-farm
Employment" award.
Mayor
Franklin Tops Slate For Robinson’s 2006
Speakers’ Series
Atlanta Mayor Shirley Franklin, Spanx
Founder and Owner Sara Blakely, and Joe
Sansone, CEO for Pediatra, were three of
the speakers scheduled for the Spring
2006 edition of the College’s Atlanta
Business Leaders Speakers’ Series. The
Speakers’ Series provides students and
alums with an opportunity to meet and
hear presentations from executives with
Atlanta’s top companies. Past speakers
have included Atlanta Hartsfield-Jackson
General Manager Ben DeCosta; Jeff Dunn,
former president of Coca-Cola North
America; and Mario Concha, president of
the chemical division for
Georgia-Pacific. For a schedule of
upcoming speakers, visit
robinson.gsu.edu/corporate/speakers/index.html.
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