State of Business Magazine, Spring 2006, Real 
		    Estate Redux
  vol. XVII no. 6

Spring 2006 contents
Dean's Letter
Rajeev Reports
Faculty News
Media watch
In Brief
To The Point
State of Business 
				    Information








People Places

Page 1 2 3

FROM ATLANTA TO SHANGHAI, JOHN PORTMAN'S DESIGNS EVOKE THE HUMAN SPIRIT

Suntrust Plaza, Atlanta, Photography by Timothy HursleyIn his half-century of designing some of the most lauded architectural landmarks in the world, John Portman has arrived at a basic truth: people are more alike than unalike, at least when it comes to their environments. "Everyone likes a waterfall or flowers," says Portman. "They are organic, part of nature, as we are."

People are at the center of Portman's design philosophy and international success. He has tried to create spaces and environments that enhance life, that evoke a positive human response, where people feel good about themselves. As he wrote in The Architect as Developer, "Buildings should serve people, not the other way around."

Portman, a 1987 inductee in the Robinson College of Business Hall of Fame, first appeared on the architectural map in the early 1960s for his design of the one-million-square-foot Atlanta Merchandise Mart, the largest building in the Southeast at that time. Just before the Mart's grand opening in June 1961, he visited Brasilia, the new capital of Brazil and its first major city to be built from scratch. The timing of the trip and the Mart opening got Portman thinking in larger terms than just one building. "I felt I should start thinking about what happens up the street and down the block," he says.

Peachtree Center, Atlanta, Photography by Jonathan HillyerThe result of that thinking was Peachtree Center, the prototype of mixed-use development. Peachtree Center now spreads across 13 city blocks as a city within a city. Portman envisioned a place where people could work, eat, shop, stay in a hotel, attend church—the stuff of daily living. Now with interconnected office towers, three landmark hotels, restaurants, marts, and shops, interwoven with parks and plazas, the 18.4 million square feet of Peachtree Center has rejuvenated the central business district of Atlanta, helping transform the regional Southern city into an international business destination.

Central to its layout is what Portman calls the coordinate unit, or the distance people will walk before they turn to wheels. In Atlanta, Portman estimates the coordinate unit is 10 to 12 minutes. To help the blocks of the expanding Peachtree Center coalesce, he added aerial bridges between offices, controversial structures, he admits, but a way to encourage a pedestrian-friendly city and to keep people moving even in inclement weather.

Continued on next page

Top | Next Page Next Page

Top photograph: SunTrust Plaza, Atlanta, Photography by Timothy Hursley.
Bottom photograph: Peachtree Center, Atlanta, Photography by Jonathan Hillyer.

 


Robinson College of Business | Contact Robinson | State of Business Main Page

Office of Communications and External Affairs
Robinson College of Business,
Atlanta, Georgia 30303
Tel: 404-413-7080; Fax: 404-413-7076; E-mail: External Affairs

Copyright © 2006 Robinson College of Business/Georgia State University.