State of Business Magazine, Spring 2006, Real 
		    Estate Redux
  vol. XVII no. 6

Spring 2006 contents
Dean's Letter
Rajeev Reports
Faculty News
Media watch
In Brief
To The Point
State of Business 
				    Information








Smart Grower

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Terminus, Atlanta and Piedmont Streets—"one of the last available great corners in Atlanta," says one Cousins employee—Terminus at its completion will offer one million square feet of office space, 175,000 square feet of retail, 800 residences at various price points, and easy access to MARTA. "At Terminus, people won’t have to get in a car," Bell says. "They’ll have 26 eating opportunities all within five minutes of their door. It will put people closer to where they work. And the multiple price points will accommodate a range of incomes." With its diversified experience in developing office complexes, malls and retail shopping centers, and residential neighborhoods, Cousins Properties can handle the entire development of Terminus in-house. That marks a point of differentiation for the company, according to Bell, who predicts a call for more mixed-use development such as this one.

"We can’t stop the growth," Bell says. "We have to accommodate it while it’s happening."

Changing demographics are marking the new demand for mixed-use communities. The Atlanta region’s population of people over 65 is projected to increase by a whopping 300% by 2030, and at the other end of the spectrum, its group of young residents is expected to grow by 40% to 50%. Estimates for the middle-aged group stay roughly the same, with households with minor children actually shrinking by a third. "Baby boomers and the kids of boomers are having a huge impact on residential markets, combining to accelerate the growth of an urban lifestyle," Bell says.

3200 Windy Hill Road, AtlantaNeither are these urban areas confined to just intown neighborhoods. Bell points to Buckhead, Perimeter Center, and Wildwood Park as areas where urban centers are forming. Wildwood, an award-winning Cousins development in suburban North Atlanta, encompasses 289 acres that adjoin the Chattahoochee National Forest. Originally with a focus on office buildings, the park is changing its complexion in response to the trend to urbanize and now includes development of residences to accommodate a variety of life styles, from upscale signature houses to condominiums priced between $250,000 and $400,000, from less expensive stack flats to a residential highrise.

Land use is another consideration for smart growth planners. One approach is to identify areas that have existing infrastructure but lower population density. For example, the East Point area of Atlanta, with Fort McPherson slated for closure, is one such area that opens an opportunity for more density, what Bell calls economic brown fields. "With more housing choices and greater density, we can turn 'no places' into 'go places,' where people can either drive a short distance, or if they prefer, walk to work, the store, restaurants, entertainment, church, or synagogue," he writes in a recent article on building livable communities in BOMA magazine. Atlanta can afford to densify. Of the top 15 metropolitan areas in the United States, it is the least dense. And instead of improving, the region has been losing density at least through 2000. In that year, Atlanta had half the population density that it had in 1970, according to Bell.

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