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Atlantic Station not only offers a lot to those who own homes and business there, but also provides a
major economic boost to the city. Employment is expected to reach 30,000 and eventually some 10,000 people
will be living at Atlantic Station. The city will reap between $60 million and $70 million from property
taxes and $40 million in sales taxes. When Jacoby acquired Atlantic Steel’s property, the company was
paying $300,000 in property taxes annually.
Yet another interesting element is at work here. In addition to developing Atlantic Station, Jacoby
Development is involved in a variety of other environmental projects including Marineland in Florida and
a similar "research resort" in Hawaii. Both of these facilities are designed to provide
excellent places to visit, while promoting awareness of marine and coastal environments. Couple that with
the environmental aspects of Atlantic Station and Jacoby’s membership on the board of the Georgia Aquarium
and you have what Jacoby believes to be an excellent way to bring together environmental research and
practice. He is also working with several universities and is looking for opportunities to partner with
Georgia State and the Robinson College to "connect the dots" even further between business,
education, and the environment.
The story of Johnny Appleseed says that somewhere a man caught a vision of the wilderness blossoming
with apple trees and that he endured the hardships of that wilderness life to make his dream come true.
While it wasn’t apple seeds he planted, Jim Jacoby has certainly taken a piece of urban industrial
wilderness and made it blossom for the many settlers who have made Atlantic Station their place to live,
work, and play.
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