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NATIVE SON
John Beam
sums up the trends |
John
Beam (BS, CRE) knows commercial real
estate in Atlanta from all perspectives.
With more than 25 years in management,
commercial real estate evaluation,
institutional investment, acquisition,
disposition, finance, and mortgage
banking, he has worked throughout the
industry. From the beginning of his
education at Georgia State—first in
history, then in real estate urban
planning—he learned to be flexible. That
flexibility has paid off. As senior vice
president and branch manager in Atlanta
with GMAC Commercial Mortgage, he
oversaw more than $900 million in
production volume in 2005.
Locally, loans made by GMAC
Commercial Mortgage in 2005 included the
Wells Real Estate Headquarters in
Norcross, Centergy One Building in
Midtown, and Ashford at Stone Ridge
Apartments in Clayton County. The
Atlanta office has participated in
hospitality lending with the financing
of Hilton Crystal City at Reagan
National Airport, Hilton Clearwater
Beach Resort, and The Peabody Hotel in
Orlando. The Birmingham office, which
Beam also oversees, is one of the
highest volume manufactured housing and
multifamily production offices in the
GMAC national network. Nationally, the
organization is located in 43 U.S.
markets with total production from the
network expected to exceed $20 billion
in 2006.
From where he sits, Beam has a clear
view of trends in population and real
estate in the Atlanta market. New
urbanism, or a return to a city life
style, leads these trends as the X
generation, empty nesters, and even echo
boomers opt for new urban housing
options. Condominium development
especially in Buckhead and Midtown is at
an all-time high, and new multiuse
projects combining residential, retail,
and office are a dominant development
prototype in Atlanta for work, live, and
play scenarios.
Beam identifies the hottest
development area as western Midtown,
extending from Ivan Allen Boulevard and
Centennial Park up Marietta Street to
Atlantic Station and the District at
Howell Mill. Known as the Marietta
Street Artery, this area marks the
center of adaptive redevelopment, he
says. Student housing in Downtown and
Midtown mark other growth areas with
high profile projects such as
MetroPointe Lofts, The Flats in Atlantic
Station, and the GSU dorms at Piedmont
and Ellis Street. Finally, Beam points
to the Beltline and Beltline Tax
Allocation District as being extremely
influential in future city land uses.
"The new development mantra is to seek
location and entitlement, or permitted
use," he says.
The horizon also holds some clouds,
according to Beam. Job growth is lagging
in comparison to past recoveries, and
new jobs are reportedly paying less than
jobs lost. Major transportation,
manufacturing, military, and telecom
employers are planning significant
layoffs. And there may be an "up tick"
in interest rates this year—potentially
bad news for residential housing
especially in the condo market. Office
and industrial vacancy and multifamily
rent concessions are slowly coming off
historical highs.
While these concerns may affect
short-term growth, Atlanta still
possesses a diverse economy, high per
capital income, inexpensive housing, and
strong in-migration, says Beam. "It
remains the transportation,
distribution, and culture center of the
South, and I am pleased to be a native
son."
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