State of Business Magazine, Spring 2008
  vol. XX no. 1
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Spring 2008 Contents
Dean's Letter
Russian Revival
Going Virtual
Beijing Image
From East To West
On Top, Down Under
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Departments
The Pulse
In the News
Faces
First Person
Rajeev Reports
As I See It
State of Business Information

On Top, Down Under: What I've Learned...

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Success Down Under: How Frank Blount Took American Know-how Overseas to Transform Australia's Biggest Telecom

"Help the export situation. Send Frank home," read the sign carried by the worker picketing the Sydney office of Frank Blount, an American, who had just arrived in Australia to transform the country’s government-owned telecom into a public company. As one of his first actions on the job, he’d let go 5,000 workers on the padded company payroll, hence the demonstration in front of his office.

But whereas the union was nervous about changes the Yank might make, government officials and board members who chose Blount were delighted with his arrival. They had wooed him for 11 months to take the job.

Blount, MBA ’69, was the right man for the job. With a 30-year career at AT&T, he was one of five group presidents reporting to its chairman. He was in charge of four business unit divisions comprising the Communications Products Group, and two large cost centers: Information Technology and Material Logistics. Working his way up through the AT&T company beginning in engineering at Southern Bell (later BellSouth), there wasn’t one piece of telecom that he hadn’t worked in, making the executive a well-vetted and proven leader – one the Australians were bound and determined to hire. They were offering Blount nothing short of the capstone of a career.

ABOUT TELSTRA
						
Australia’s leading telecom-
munications and information
services company, with the
best known brand in the
country. Telstra offers a full
range of services and competes
in all telecommunications
markets throughout Australia,
providing more than 9.6 million
fixed lines and more than 9.3
million mobile services.State: You took on a big challenge in 1991 in accepting the CEO position at Telstra. What made you interested in the job?

Blount: At first, I turned it down flat. It was halfway around the world. I already had moved my family 17 times in 30 years. My wife, Mary Ellen, and I had two grown sons. Both were out of the nest and working at AT&T at the time. Three of our parents were still living. Plus, with pressure from the sitting president, George Bush, I had accepted an interim, part-time position as CEO of the New American Schools Development Corporation in Washington, D.C., along with continuing my group president responsibilities at AT&T.

Still, the recruiters had planted a doubt in my mind about staying at AT&T. I was at the number two level at AT&T, and at 54 years old, I realized that I might not ever get the top job. The Australians were proposing something that resembled the old Bell System before divestiture in 1984, a completely diversified but integrated telecoms company; putting all the services together – yellow pages, long distance, local mobile, etc. This represented a much better opportunity for competing telecom companies rather than being banned by regulation to offering an integrated group of products. In addition, the Australian government had a plan to introduce full-bore competition for Telstra for all customers and for all communications products beginning in 1992, months after I would start as CEO of Telstra.

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