State: What disappoints you most about business news today?
Liss:
There is a lot of emphasis on business news nationally, but virtually
none on local TV. That says that either the audience doesn’t want it,
or you just can’t justify it economically. I’ve been fortunate to have
the 100 percent support of management at WXIA.
State: What is the state of ethics in business today?
Liss:
The level of greed and the level of manipulation of the market has
significantly increased over the past 10 years. But there are enough
good, ethical business people out there that I can’t generalize and say
that the overall ethical climate of business has declined. It’s more
the people who are manipulating the economy for their own greed. But
the average business person today is ethical.
State: Anything else you would like to add?
Liss:
As journalists we must be positive and try to tell our viewers what
they can do instead of always dwelling on the negative. We talk about
the credit crunch but don’t tell small businesses how they can deal
with it. We do that at WXIA. I try to tell people how to find jobs.
State: What’s the most rewarding part of what you do?
Liss:
WXIA started what was then known as a Call for Action (now called News
Tips line). I was asked to help set it up. Overall we have saved
consumers more than $2 million in cash, goods, and services and solved
more than 7,000 cases. That is very rewarding.
Office of Communications and Marketing
Robinson College of Business
Atlanta, Georgia 30303
Tel: 404-413-7080; Fax: 404-413-7076; E-mail: Communications
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