Department of Marketing Homepage — Department of Marketing — J. Mack Robinson College of Business

Research Centers The Center for Excellence in Brand & Customer Management » The Center for Business & Industrial Marketing » The Center for Mature Consumer Studies »

Research Centers

The Center for Excellence in Brand & Customer Management »

The Center for Business & Industrial Marketing »

The Center for Mature Consumer Studies »

In the News

Augusta Universities Mull New Name
Georgia Public Broadcasting - July 4, 2012
The merger of Augusta State and Georgia Health Sciences universities is creating a stir – the new entity doesn’t yet have a name, and there's a lot riding on what it will be called. Chris Lemley of the Department of Marketing says the naming panel needs to avoid certain pitfalls. “You’re putting a nomer out there on something that is new, something that hasn’t been," he said. "And the question is how do you give it an advantage in the world? That’s always a tough question.”
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Department of Marketing

The Department of Marketing of the J. Mack Robinson College of Business at Georgia State University includes a large, diverse and highly qualified faculty, motivated doctoral students, and dedicated support staff. The department provides marketing instruction in nationally ranked degree programs.

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The Fast-Track MS in Marketing
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The Department of Marketing is home to three research centers, developed the concept for and hosts the Marketing RoundTable, recognizes marketing innovations through the annual MAX Awards and sponsors the Women's Leadership Forum each spring.

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21^st Annual MAX Awards - Winners announced!

Georgia Conservancy Takes Home 2013 MAX Grand Winner Award
Organizers of the 21st Annual Marketing Awards for Excellence (MAX Awards) announced Georgia Conservancy as the grand winner for the gamification-based nonprofit membership drive. Gamification is defined as applying the mechanics of gaming to nongame activities to change people’s behavior. Georgia Conservancy used gamification to strengthen its relationship with its donors by creating a point system for a list of activities that motivated donors to involve friends and acquaintances and doubled the number of gifts from the previous year.
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Bernhardt Featured in State of Business

Coming to the Table
Ken Bernhardt - Taylor E. Little, Jr. Professor of Marketing - had a short-term problem and went looking for a short-term solution. He needed to fund moving expenses as part of a recruitment package for several potential marketing faculty at the Robinson College. But the state didn’t fund moving expenses, and without them, he couldn’t get the faculty he wanted. Read the article »

Marketing the non-profit
As the economy has tightened so have philanthropic dollars. With more nonprofits competing for that same pool of dollars, a strategic marketing perspective becomes increasingly important, says Ken Bernhardt. Read the article »

Bragging rights in research productivity

Analysis by the University of Texas at Dallas
For the most recent five-year period (2006-2010), Robinson marketing faculty ranked 8th in the world for research productivity in the Journal of Marketing. Learn more »

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