The Center for Mature Consumer Studies Research Reports
1. National Studies of the Mature Market for Health-Care Services
The results of two large-scale national studies are presented in this research report. The objectives of these studies were to:
investigate needs for health-care services; examine preferences for selected health-care products and services; investigate preferences for sources of information about new health-care services; examine reasons for patronizing specific health-care providers--hospitals, physicians and surgeons; investigate preferences for payment methods for health-care services and products; investigate reasons for preferences for selected health-care services; analyze media preferences of older adults (age 55 and over) who prefer selected health-care products; and analyze needs for health-care services, product/service preferences, sources of information, patronage reasons and payment methods by demographic characteristics, lifestyles, and shopping habits. Responses to health-care questions in the studies are reported for older (55 ) and younger age groups and are analyzed across ten sociodemographic characteristics of older adults. © 1997. Length 160 pages. $200.00
TABLE OF CONTENTS
Purpose and objectives II-1
The studies II-2
Demand for health-related services II-3
Preferences for nontraditional health-care services II-9
Preferences for health-related products II-14
Preferences for sources of information II-19
Reasons for patronizing specific hospitals II-23
Reasons for choosing specific physicians and surgeons II-29
Payment methods for health-care services II-35
Payment methods for eye glasses II-39
Summary and implications for marketing strategy II-45
Tables
Appendix
Supplement
LIST OF TABLES
TABLE II-1 Health-related concerns of older adults
TABLE II-2 Health-related concerns among younger and older adults
TABLE II-3 Health-related concerns of older adults by age
TABLE II-4 Health-related concerns of older adults by gerontographic cluster
TABLE II-5 Preferences for health-care services among older adults
TABLE II-6 Preferences for health-care services among younger and older adults
TABLE II-7 Preferences for health-care services among older adults by age
TABLE II-8 Preferences for health-care services among older adults by gerontographic cluster
TABLE II-9 Preferences for health-care products among older adults
TABLE II-10 Preferences for health-related products among younger and older adults
TABLE II-11 Preferences for health-related products among older adults by age
TABLE II-12 Preferences for health-related products among older adults by gerontographic cluster
TABLE II-13 Preferences for sources of information regarding new health-care services among older adults
TABLE II-14 Preferences for sources of information regarding new health-care services among younger and older adults
TABLE II-15 Preferences for sources of information regarding new health-care services among older adults by gerontographic cluster
TABLE II-16 Reasons for patronizing specific hospitals among older adults
TABLE II-17 Reasons for patronizing specific hospitals among younger and older adults
TABLE II-18 Reasons for patronizing specific hospitals among older adults by age
TABLE II-19 Reasons for patronizing specific hospitals among older adults by gerontographic cluster
TABLE II-20 Reasons for patronizing specific physicians and surgeons among older adults
TABLE II-21 Reasons for patronizing specific physicians and surgeons among younger and older adults
TABLE II-22 Reasons for patronizing specific physicians and surgeons among older adults by age
TABLE II-23 Reasons for patronizing specific physicians and surgeons among older adults by gerontographic cluster
TABLE II-24 Preferences for payment methods for health-care services among older adults
TABLE II-25 Preferences for payment methods for health-care services among younger and older adults
TABLE II-26 Preferences for payment methods for health-care services among older adults by age
TABLE II-27 Preferences for payment methods for health-care services among older adults by gerontographic cluster
TABLE II-28 Preferences for payment methods for eye glasses among older adults
TABLE II-29 Preferences for payment methods for eye glasses among younger and older adults
TABLE II-30 Preferences for payment methods for eye glasses among older adults by age
TABLE II-31 Preferences for payment methods for eye glasses among older adults by gerontographic cluster
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