Department of Marketing


The Center for Mature Consumer Studies Research Report


 

5. National Studies of Long-Term Care

 Two large-scale national studies examine older Americans' attitudes toward several types of products and services that define "long-term care" (LTC).  The studies are based on randomly selected samples of older adults (age 55 and over) as well as younger adults, and focus on topics such as willingness to buy long-term care insurance (to cover oneself, spouse, and parents) plans to move into a retirement community or nursing home for receiving LTC services; motivations for seeking LTC coverage, methods of financial LTC; perceptions of retirement communities and nursing homes as LTC providers; media-use profiles of older Americans who need specific LTC services; and selected motivations for using LTC services. These responses are analyzed by sociodemographic characteristics, lifestyles, and media use habits. © 1997.  Length: 200 pages.  $200.00


TABLE OF CONTENTS  

Purpose and objectives  II-1
The studies II-2
Willingness to buy long-term care insurance for self II-3
Willingness to buy long-term care insurance for spouse II-7
Willingness to buy long-term care insurance for parents II-10
Plans to move into housing facilities providing a wide range of LTC services II-14
Motivations for seeking LTC coverage II-17
Financing long-term care II-21
Perceptions of LTC providers: retirement communities and nursing homes II-23
Preferences for sources of information II-32
Media use profiles II-35
Tables 
Appendix 
Supplement 


LIST OF TABLES  

TABLE II-1 Older adults' willingness to pay for long-term care benefits covering self
TABLE II-2 Willingness to pay for long-term care benefits covering self among younger and older adults
TABLE II-3 Willingness to pay for long-term care benefits covering self among older adults by age
TABLE II-4 Willingness to pay for long-term care benefits covering self among older adults by gerontographic cluster
TABLE II-5 Willingness to pay for long-term care benefits covering spouse among older adults
TABLE II-6 Willingness to pay for long-term care benefits covering spouse among younger and older adults
TABLE II-7 Willingness to pay for long-term care benefits covering spouse among older adults by gerontographic cluster
TABLE II-8 Older adults' willingness to pay for long-term care benefits covering parent(s)
TABLE II-9 Willingness to pay for long-term care benefits covering parent(s) among younger and older adults
TABLE II-10 Willingness to pay for long-term care benefits covering parent(s) among older adults by gerontographic cluster
TABLE II-11 Older adults' willingness to pay for long-term care benefits covering self by plans to move into a retirement community
TABLE II-12  Older adults' willingness to pay for long-term care benefits covering self by plans to move into a nursing home
TABLE II-13 Older adults' perceptions of reasons people move into a retirement community by plans to move into a retirement community
TABLE II-14 Older adults' perceptions of reasons people move into a nursing home by plans to move into a nursing home
TABLE II-15 Older adults' willingness to buy long-term care insurance for 
  "freedom to choose place and type of care" by reasons for moving into, and choosing a retirement community
TABLE II-16  Older adults' willingness to buy long-term care insurance for "freedom to choose place and type of care" by reasons for moving into, and choosing a nursing home
TABLE II-17 Older adults' willingness to buy long-term care insurance for "housekeeping and chores" by reasons for moving into, and choosing a retirement community
TABLE II-18 Older adults' willingness to buy long-term care insurance for "housekeeping and chores" by reasons for moving into, and choosing a nursing home
TABLE II-19 Older adults' willingness to buy long-term care insurance for "home health and personal care" by reasons for moving into, and choosing a retirement community
TABLE II-20 Older adults' willingness to buy long-term care insurance for "home health and personal care" by reasons for moving into, and choosing a nursing home
TABLE II-21 Older adults' willingness to buy long-term care insurance for "adult day care" by reasons for moving into, and choosing a retirement community
TABLE II-22 Older adults' willingness to buy long-term care insurance for "adult day care" by reasons for moving into, and choosing a nursing home
TABLE II-23 Older adults' willingness to buy long-term care insurance for "transportation and escort services" by reasons for moving into, and choosing a retirement community
TABLE II-24 Preference for sources of information among younger and older adults
TABLE II-25 Preferences for sources of information among older adults by gerontographic cluster

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