6. National Studies of Housing Preferences of Older Adults

 Based on two large-scale surveys, this report contains information on the following topics: present, past and future housing preferences of older Americans; reasons older adults move from a single-family house into a retirement community, a nursing home, and an apartment/townhouse or condominium; reasons older Americans choose specific types of single family houses, apartments, townhomes or condominiums, retirement communities and nursing homes; preferences for information sources regarding new housing options.  The report includes analyses of responses by ten sociodemographic and lifestyle factors, and profiles potential users of various types of housing facilities based on sociodemographic factors, lifestyles and media-use habits. © 1997.  Length: 230 pages. $250.00

TABLE OF CONTENTS  

Purpose and objectives II-1
The studies II-2
Housing preferences of older Americans II-3
Reasons for moving into an apartment, townhouse or condominium II-11
Reasons for moving into a retirement community II-16
Reasons for moving into a nursing home II-22
Reasons for choosing a single family house II-26
Reasons for choosing an apartment, townhouse or condominium II-34
Reasons for choosing a retirement  community II-41
Reasons for choosing a nursing home II-46
Preferences for sources of information II-51
Profile of potential users of retirement communities II-54
Profile of potential users of nursing homes II-57
Summary and implications for marketing strategy II-59
Tables 
Appendix 
Supplement 

LIST OF TABLES  

TABLE II-1 Present type of housing among older adults by age
TABLE II-2 Past and present housing among older adults
TABLE II-3 Plans for future type of housing among older adults by age
TABLE II-4 Plans for future type of housing among older adults by gerontographic cluster
TABLE II-5 Present preferences and plans for future housing among older adults
TABLE II-6 Reasons for moving into an apartment, townhouse or condominium among older adults who have lived in an apartment, townhouse, or condominium
TABLE II-7 Reasons for moving into an apartment, townhouse or condominium among younger and older adults
TABLE II-8 Reasons for moving into an apartment, townhouse, or condominium among older adults by age
TABLE II-9 Reasons for moving into an apartment, townhouse, or condominium among older adults by gerontographic cluster
TABLE II-10 Reasons for moving into a retirement community among younger and older adults
TABLE II-11 Reasons for moving into a retirement community among older adults by age
TABLE II-12 Reasons for moving into a retirement community among older adults by gerontographic cluster
TABLE II-13 Reasons for moving into a nursing home among younger and older adults
TABLE II-14 Reasons for moving into a nursing home among older adults by age
TABLE II-15 Reasons for moving into a nursing home among older adults by gerontographic cluster
TABLE II-16 Reasons for choosing a single family house among younger and 
older adults
TABLE II-17 Reasons for choosing a single family house among older adults by age
TABLE II-18 Reasons for choosing a single family house among older adults by gerontographic cluster
TABLE II-19 Reasons for choosing an apartment, townhouse, or condominium among younger and older adults
TABLE II-20 Reasons for  choosing an apartment, townhouse, or condominium among older adults by age
TABLE II-21 Reasons for  choosing an  apartment, townhouse, or condominium among older adults by gerontographic cluster
TABLE II-22 Reasons for  choosing a retirement community among younger and older adults
TABLE II-23 Reasons for choosing a retirement community among older adults by age
TABLE II-24 Reasons for choosing a retirement community  among older adults by gerontographic cluster
TABLE II-25 Reasons for choosing a nursing home among  younger and older adults
TABLE II-26  Reasons for choosing a nursing home  among older adults by age
TABLE II-27 Reasons for  choosing a nursing home among  older adults by gerontographic cluster
TABLE II-28 Preferences for sources of information among  younger and older adults
TABLE II-29 Preferences for sources of information among older adults by gerontographic cluster
TABLE II-30 Characteristics of older adults who plan to move into a retirement community
TABLE II-31 Characteristics of older adults who plan to move into a nursing home