Bello, Daniel C. and Ritu Lohtia, "Improving Trade Show Effectiveness by Analyzing Attendees" Industrial Marketing Management 22, 311-318 (1993). 

Donthu, Naveen, Joseph Cherian, and Mukesh Bhargava (1993), "Factors Influencing Recall of Outdoor Advertising," Journal of Advertising Research, V 33 (3), 64-72. 

Donthu, Naveen, and Joseph Cherian, (1993), "Differences in Consumer Perceptions of Similarity and Dissimilarity," Marketing Letters, V 4 (1), 31-38. 

Bhargava, Mukesh and Naveen Donthu, (1993), "Sales Response to Outdoor Advertising," Canadian Journal of Marketing Research, V 12, 87-97. 

Donthu, Naveen, and Sang Kim (1993), "Implications of Firm Controllable Factorson Export Growth," Journal of Global Marketing, V 7 (1), 47-63. 

Donthu, Naveen (1993), "Comparative Advertising of Professional Services," Journal of Professional Services Marketing, V 9 (1), 95-103. 

Ingrid Martin and Sevgin Eroglu (1993), "Measuring A Multidimensional Construct: Country Image," Journal of Business Research, V. 28, No. 3, pp. 191-210. 

Kaufmann, Patrick J., Gwen Ortmeyer and N. Craig Smith (1993), "Deception in Retail Sale Pricing," European Advances in Consumer Research, 1, 345-351. 

Kaufmann, Patrick J. (1993), "Master Franchising: At What Price Growth," Franchise Update, Spring, 25-26. 

Robicheaux, Robert, Rajiv P. Dant, and Patrick J. Kaufmann, "The Franchise Fracas: Is Ownership Redirection the Natural Order?" Franchise Update, Spring, 30-31.

Lohtia, Ritu and Bello, Daniel C., "Identifying the Trade Show Buying Center for Improved Selling at Trade Shows," Industrial Marketing Management, 22, 4 (1993). 

Moschis, George P. "Older Consumers' Orientations Toward Age-Based Marketing Stimuli," Journal of the Academy of Marketing Science, Vol. 21 (No.5) (1993), 195-206, (co-authored with Anil Mathur and Ruth B. Smith). 

Moschis, George P "Social Influences on Adolescent Shoplifting: Theory, Evidence, and Implications for the Retail Industry," Journal of Retailing, Vol. 69 (No. 2), (1993), 234-246 (co-authored with Tony Cox, Dena Cox and Ronald Anderson). 

Moschis, George P "How They Are Acting Their Age," Marketing Management, Vol. 10 (No. 2) (1993), 41-50 (co-authored with Anil Mathur). 

Moschis, George P "Gerontographics," Journal of Consumer Marketing, Vol. 10  (No. 3) (1993), 43-53.