The Center for Business and Industrial Marketing (CBIM) established in 1996 to provide a unique forum to research and explore the progressive world of business-to-business, or "B2B," marketing.
The center uses this research to:
These valuable resources are accomplished through researchers, educators and practitioners in the B2B space as well as universities around the world.
Executive director Dr. Wesley Johnston, CBIM RoundTable Professor of Marketing at Georgia State University joined the GSU faculty in 1991. Dr. Johnston was previously on the faculties of the University of Southern California and Ohio State University, and he has been a visiting professor at institutions around the world. Dr. Johnston is also the editor of the Journal of Business and Industrial Marketing.