The Department of Marketing of the J. Mack Robinson College of Business at Georgia State University includes a large, diverse and highly qualified faculty, motivated doctoral students, and dedicated support staff. The department provides marketing instruction in nationally ranked degree programs.
The Fast-Track MS in Marketing
A year of study. A lifetime competitive advantage.
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The Department of Marketing is home to three research centers, developed the concept for and hosts the Marketing RoundTable, recognizes marketing innovations through the annual MAX Awards and sponsors the Women's Leadership Forum each spring.
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21st Annual MAX Awards - Winners announced!
Georgia Conservancy Takes Home 2013 MAX Grand Winner Award
Organizers of the 21st Annual Marketing Awards for Excellence (MAX Awards) announced Georgia Conservancy as the grand winner for the gamification-based nonprofit membership drive. Gamification is defined as applying the mechanics of gaming to nongame activities to change people’s behavior. Georgia Conservancy used gamification to strengthen its relationship with its donors by creating a point system for a list of activities that motivated donors to involve friends and acquaintances and doubled the number of gifts from the previous year.
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Bernhardt Featured in State of Business
Coming to the Table
Ken Bernhardt - Taylor E. Little, Jr. Professor of Marketing - had a short-term problem and went looking for a short-term solution. He needed to fund moving expenses as part of a recruitment package for several potential marketing faculty at the Robinson College. But the state didn’t fund moving expenses, and without them, he couldn’t get the faculty he wanted. Read the article »
Marketing the non-profit
As the economy has tightened so have philanthropic dollars. With more nonprofits competing for that same pool of dollars, a strategic marketing perspective becomes increasingly important, says Ken Bernhardt. Read the article »
Bragging rights in research productivity
|Analysis by the University of Texas at Dallas
For the most recent five-year period (2006-2010), Robinson marketing faculty ranked 8th in the world for research productivity in the Journal of Marketing. Learn more »