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From the fall 2011 issue of State of Business

baseball  
Beyond the Outfield Wall
Marketing products and services through sports teams or individuals is a huge industry with very modest beginnings. Derek Schiller, executive vice president for marketing and sales with the Atlanta Braves, tells Gary McKillips how it started and how companies now regularly use fans' emotional connection to sports to promote their products and services.
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Ken Bernhardt | Monthly Column from the Atlanta Business Chronicle

 

Robinson Basics

The largest business school in the South and part of a major research institution, Georgia State University's J. Mack Robinson College of Business has 200 faculty, 8,000 students and 70,000 alumni. With programs on five continents and students from 150 countries, the college is world-class and worldwide. Its part-time MBA is ranked among the best by Bloomberg Businessweek and U.S. News & World Report. Its Executive MBA is on the Financial Times list of the world's best EMBA programs. Located in Atlanta, the Robinson College and Georgia State have produced more of Georgia's top executives with graduate degrees than any other school in the nation.