watch Dr. Kumar talk about the course April 20, 2009 - (ATLANTA) - V. Kumar, world-renowned marketing scholar and head of the Center for Excellence in Brand and Customer Management at Georgia State University's J. Mack Robinson College of Business, will deliver a two-day executive education seminar, Managing Brands and Customers for Profit, on July 22-23 and September 28-29 at Robinson's Executive Education Center in Buckhead. Kumar, one of the top five marketing professors in the world and a recipient of two lifetime achievement awards from the American Marketing Association, will demonstrate how the pioneering concept of Customer Lifetime Value (CLV) increases brand value and customer profitability even during tough economic times. VK, as he is known, debunks such conventional marketing wisdom as "your most loyal customers are your most valuable customers" (not always says Kumar), and "customer returns are to be avoided" (think again, says VK). Kumar also has taught the content of this two-day workshop at Harvard Executive Education and Duke CE. In his new role at Robinson, he is teaching it for the first time in Atlanta. In addition to his work at Robinson, VK consults with many Fortune 50 companies. His most recent book is Managing Customers for Profit (Wharton School Publishing, 2008). If you cannot see the Video Player, you need to get the Adobe Flash Player 10 Plugin by clicking on this link. Adobe Flash Player 10 is required to view this video. Download it for free>> Learn more at customerlifetimevalue.gsu.edu>>

The largest business school in the South and part of a major research institution, the J. Mack Robinson College of Business at Georgia State University is located in Atlanta, an epicenter of business and a gateway to the world. With programs on four continents and students from 150 countries, the College is both worldwide and world class. Its part-time MBA program is ranked number five in the nation and has been in the top 10 for 13 consecutive years. The College has 200 faculty, 7,400 students and 65,000 alumni. Noted for an emphasis on educating leaders, the Robinson College and Georgia State have produced more of Georgia's top executives with graduate degrees than any other school in the nation.