Robinson's V. Kumar brings his two-day seminar, Managing Brands and Customers for Profit, to Robinson's Buckhead Executive Education Center September 28-29
September 9, 2009 - (ATLANTA) - V. Kumar, world-renowned marketing scholar and head of the Center for Excellence in Brand and Customer Management at Georgia State University's J. Mack Robinson College of Business, will deliver a two-day executive education seminar, Managing Brands and Customers for Profit, on September 28-29 at Robinson's Executive Education Center in Buckhead.
VK, as he is known, is prominent within academic and business circles for his substantive and methodological contributions to marketing theory and practice including his pioneering concept of Customer Lifetime Value (CLV), which has created fundamental changes in the practice of marketing strategy including:
- Managing customers instead of products
- Focusing on the most profitable—not the most loyal—customers
- Basing marketing decisions on forward-looking metrics instead of backward-looking ones
The content of the two-day workshop, which VK previously has taught at executive education programs at Duke and Harvard, uses a combination of case studies, facilitated discussion and individual and group exercises to equip participants with practical implementation strategies for moving from product-oriented to customer-centric marketing.
Firms that have reported growths in profit due to implementing VK's strategic framework include IBM, Procter & Gamble and Prudential.
Ranked among the top five marketing scholars in the world, Kumar is the first-ever recipient of four lifetime achievement awards from the American Marketing Association. In addition to his role as executive director of the Center for Excellence in Brand and Customer Management, he holds the Richard and Susan Lenny Distinguished Chair, is a professor in the Department of Marketing and director of the department's PhD program. Prolific in output, VK has published more than 125 articles and books including Managing Customers for Profit: Strategies to Increase Profits and Build Loyalty (Wharton School Publishing) and Customer Lifetime Value: The Path to Profitability (Now Publishers).
For more information about V. Kumar's two-day workshop, Managing Brands and Customers to Maximize Profit, please visit customerlifetimevalue.gsu.edu.
The largest business school in the South and part of a major research institution, the J. Mack Robinson College of Business at Georgia State University is located in Atlanta, an epicenter of business and a gateway to the world. With programs on four continents and students from 150 countries, the college is both worldwide and world class. Its part-time MBA program is ranked number seven in the nation and has been in the top 10 for 14 consecutive years. The college has 200 faculty, 7,400 students and 65,000 alumni. Noted for an emphasis on educating leaders, the Robinson College of Business and Georgia State University have produced more of Georgia's top executives with graduate degrees than any other school in the nation.
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