V. Kumar Tops Marketing Research Productivity Lists Again

Posted On February 7, 2017 by Jenifer Shockley
Categories Marketing, News Releases
V. Kumar

V. Kumar

ATLANTA — The American Marketing Association (AMA) has released its 2016 Research Productivity Lists tracking top individual and institutional contributions to premier journals. V. Kumar of Georgia State University’s J. Mack Robinson College of Business tops both author lists for the second consecutive year.

The two lists, which cover author productivity for 10 years in premier AMA journals (Journal of Marketing and Journal of Marketing Research) and premier marketing journals (Journal of Consumer Research, Journal of Marketing, Journal of Marketing Research and Marketing Science), are created by the American Marketing Association’s special interest group for marketing doctoral students as a resource for prospective doctoral students considering application decisions as well as for doctoral students who are job hunting.

Kumar, Regents’ Professor and executive director of the Center for Excellence in Brand & Customer Management, is known worldwide for his pioneering research on customer loyalty and customer lifetime value. He directs Robinson’s Ph.D. program, and holds the Richard and Susan Lenny Distinguished Chair in Marketing. He has published more than 250 papers in leading scholarly and practitioner journals. His books including Profitable Customer Engagement (SAGE), Managing Customers for Profit (Wharton), Customer Relationship Management (Springer) and Customer Lifetime Value (Now).

He has received 13 lifetime achievement awards for subject areas including marketing strategy, inter-organizational issues, research methods, retailing, and business-to-business marketing. Kumar’s impact on the discipline is recognized in SAGE’s Legends in Marketing series; a 10-volume set of his work is accompanied by commentary from scholars worldwide.


The Robinson College of Business is a community of students, educators, and professionals who specialize in discovering insights that drive smarter business decisions. Home to more Georgia executives than any other school, our programs are designed to push beyond the classroom and offer experiences that bridge the gap between business education and the business world.