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Alok R. Saboo

Assistant Professor    Assistant Director, Center for Excellence in Brand and Customer Management    
Education
  • Ph.D., Pennsylvania State University
  • PGDBM, IMI, New Delhi
  • B.E., computer science, Mumbai University
Specializations
  • empirical modeling of marketing strategy issues
  • Bayesian modeling
  • entrepreneurship
  • business-to-business marketing
Biography

Alok R. Saboo is assistant professor of marketing and assistant director of the Center for Excellence in Brand & Customer Management (CEBCM) at J. Mack Robinson College of Business, Georgia State University.

Dr. Saboo is primarily interested in investigating the effectiveness of firms’ marketing actions and helping firms increase the returns on their marketing investments. His research falls in three broad areas: 1) enhancing outcomes of organizational actions such as mergers and acquisitions or product recalls, 2) developing dynamic marketing resource allocation approaches, and 3) improving marketing actions such as those related to innovation and customer management.

His research is published or forthcoming in premier journals including Marketing Science, Journal of Marketing Research, Management Information Systems Quarterly (MISQ), International Journal of Research in Marketing and Journal of Service Research. He currently serves on the editorial review board of the Journal of Business Research and regularly serves as a referee for several top-tier journals, including Journal of Marketing, Journal of Marketing Research, Marketing Science, International Journal of Research in Marketing, Journal of Retailing, and International Journal of Forecasting.

Dr. Saboo’s teaches product and brand management at the undergraduate level and marketing management at the graduate level and regularly consults for companies on marketing research projects.

He received his Ph.D. in marketing from the Pennsylvania State University. Before joining the Ph.D. program in 2007, he worked as a product manager at ICICI Prudential Life Insurance and as a CRM consultant at Tata Consultancy Services Ltd.

Publications
  • Lam, Son K., Stefan Sleep, Thorsten Hennig-Thurau, Shrihari Sridhar, and Alok R Saboo, “Leveraging Frontline Employees’ Small Data and Firm-Level Big Data in Frontline Management: An Absorptive Capacity Perspective,” Journal of Service Research, Forthcoming.
  • Saboo, Alok R., Amalesh Sharma, Anindita Chakravarty, and V. Kumar, “Influencing Acquisition Performance in High Technology Industries: The Role of Innovation and Relational Overlap.” Journal of Marketing Research, Forthcoming.
  • Saboo, Alok R., Anindita Chakravarty, and Rajdeep Grewal, “Organizational Debut on the Public Stage: Marketing Myopia and Initial Public Offering.” Marketing Science, 2016, 35 (4), 656-675.
  • Saboo, Alok R., V. Kumar, and Insu Park, “Using Big Data to Model Time-Varying Effects for Marketing Resource (Re)Allocation.” MIS Quarterly, 2016, 40 (4), 911-939.
  • Saboo, Alok R., Ramani, Girish, and V. Kumar, “The Impact of Brand Loyalty on Brand Sales in a Social Media Marketing Environment: An Empirical Assessment.” International Journal of Research in Marketing, 2015, 33 (4), 2016, 33 (3), 524-541.
  • Wang, Rui, Alok R. Saboo, and Rajdeep Grewal, “A Managerial Capital Perspective on Chief Marketing Officer Succession.” (Equal Contribution; Authors listed in random order). International Journal of Research in Marketing, 2015, 32 (2), 164–178.
  • Saboo, Alok R. and Rajdeep Grewal, “Stock Market Reactions for Customer and Competitor Orientations: The Case of Initial Public Offerings.” Marketing Science, 2013, 32 (1), 70-88.