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Carolyn F. Curasi

Associate Professor    Associate Director, Center for Mature Consumer Studies    

PhD., University of South Florida
M.B.A., Florida Institute of Technology
B.S., Florida State University


Marketing and Older Consumers
Symbolic Meaning in Possessions
Person-Object Relations
Interpretive Research


Curasi’s primary area of interest deals with consumers and their possessions. She has studied family heirlooms and the meanings of these possessions that are understood and shared within the owning family. She has also done a great deal of research to better understand the motivations and preferences of consumers in the marketplace and in social environments.

  • Curasi, Carolyn Folkman, “The Relative Influences of Neutralizing Behavior and Subcultural Values on Academic Dishonesty, Journal of Education for Business, Vol. 88, (Forthcoming, 2013).
  • Curasi, Carolyn Folkman, “Intergenerational Possession Transfers and Identity Maintenance,” Journal of Consumer Behavior, Vol. 10, (2011), 111-118.
  • Curasi, Carolyn Folkman; Linda L. Price, and Eric J. Arnould. “How Individuals’ Cherished Possessions Become Families’ Inalienable Wealth,” Journal of Consumer Research, Vol. 31, (December, 2004), 609-622.
  • Curasi, Carolyn Folkman, Linda L. Price, and Eric J. Arnould, “Understanding the Intergenerational Transmission of Cherished Possessions: Insights for Estate Planning, Trust Officers, and Other End of Life Professionals,” Journal of Financial Services Marketing, Vol. 7, No. 4, (2003), 369-384.
  • Linda L. Price, Eric J. Arnould and Carolyn Folkman Curasi, “Older Consumers’ Disposition of Special Possessions,” Journal of Consumer Research, Vol. 27, (September, 2000), 179-201.