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Corliss G. Thornton

Associate Professor    
Education

Ph.D., Florida State University
B.B.A., Howard University

Specializations

Ethnicity and buyer behavior
Advertising and promotion

Biography

Thornton’s research interests are in the areas of ethnic consumer behavior, advertising and promotion. Her research primarily examines ethnic consumers’ attitudes towards targeted advertising and the impact of ethnicity on consumer response to various sales promotions. Her recent research also examines the effect of ethnicity on the marketing practices of small business owners. Her research has been published in journals such as the Journal of Retailing, Journal of Advertising, Journal of Advertising Research, and Journal of Services Marketing.

Publications
  • Webb, Deborah, Corliss Green, and Thomas Brashear (2000), “Attitudes Influencing Monetary Donations to Charitable Organizations,” Journal of the Academy of Marketing Science, 28(2), 299-309.
  • Green, Corliss (1999), “Ethnic Evaluations of Advertising: An Examination of the Interaction Effects of Strength of Ethnic Identification, Media Placement, and Degree of Racial Composition,” Journal of Advertising, 28(1), 49-64.
  • Green, Corliss (1998), ” Communication of Service Quality in Advertising: Are Business-to-Business Ads Different ?,” Journal of Services Marketing, 12 (3), 165-176.
  • Green, Corliss (1997), “In-Store vs. Out-of-Store Coupons: An Examination of Anglo-, African-, and Hispanic-American Redemption,” Journal of Marketing Theory and Practice, 5(1), 113-121.
  • Green, Corliss (1995), “Media Exposure’s Impact on Perceived Availability and Redemption of Coupons by Ethnic Consumers,” Journal of Advertising Research, (March/April), 35 (2), 56-64.