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David C. Bruce

Clinical Professor    
Education

Ph.D., University of Michigan
M.A., University of Michigan
Fulbright Scholar, University of the Republic, Uruguay
B.A., University of Minnesota

Specializations
  • International business strategy
  • Commercial diplomacy
  • Latin America
  • Trade development
  • Executive training
Biography

In addition to Georgia State, Dr. Bruce has taught at the Caucasus Business School (Tbilisi), Georgia Tech, the Monterey Institute of International Studies, the University of San Francisco, Olivet College, and the University of Michigan. He is a founder and the manager of the U.S.-Latin America Trade Program, advising Latin American companies on entering the U.S. market and U.S. companies on the Latin American market through a process of “action learning.”

Dr. Bruce was the academic director of the Regents’ Global Center of the University System of Georgia from 1991 to 1995. At RGC he dealt with internationalization of the university system’s 34 public institutions of higher education in terms of curricular change, study abroad, faculty development and outreach services. From 1985 to 1991 Dr. Bruce was the director of the university system’s International Business Council. IBC promoted international competitiveness through research, information services and executive education.

As a Fulbright Scholar Dr. Bruce conducted research on the regional impact of the U.N. Economic Commission for Latin America. This involved field work in Chile, Argentina, Brazil, Paraguay, Peru, Venezuela and the Dominican Republic. Later he served as a lecturer for USIA in Mexico, Guatemala, Nicaragua, Costa Rica, Panama, Ecuador, Venezuela, Argentina, Paraguay and Uruguay. Dr. Bruce was the president of the Georgia Committee of the Partners of the Americas, which coordinates relations between Georgia and its sister state of Pernambuco in Brazil. He also served as the chairman of the Brazilian-American Chamber of Commerce of Georgia. He was honored as a Knight of the Order of May by the Argentine government. Dr. Bruce has conducted executive programs in the United Kingdom, Belgium, Germany, Japan and France as well as in Argentina, Chile, Ecuador and Brazil.

Dr. Bruce is a member of the Global Commerce Council of the Metro Atlanta Chamber of Commerce and the U.S. Department of Commerce District Export Council. Currently, he is the chairperson of the GSU Taskforce on Brazil and he conducts study abroad courses on “Management in South America (Argentina, Brazil, Chile)” and “Management in Transition Economies (Hungary & the Czech Republic).”

Publications
  • Bruce, D., with Doria, E., Carrillo, P, (2015) Oasis, In Search of Extraordinary Growth Overseas, forthcoming (2015).
  • Liu, L.A., Loch, K.D., & Bruce, D.C. (2014). “Cultivating political wisdom like consiglieri in China and beyond” in J. Miles (ed.) New Directions in Management and Organization Theory. Newcastle upon Tyne, UK: Cambridge Scholars Publishing.
  • “Relational Configuration in Commercial Diplomacy,” Proceedings of Business Diplomacy: Managing Non-Market Corporate Relationship Capital, Brussels, (2008), The European Institute for the Advanced Studies of Management.
  • “Training MBA Students on the Manager’s Role in Commercial Diplomacy,” Latin America Council of Management Schools (CLADEA) Proceedings, XLII Annual Meeting, (2007).
  • “Free Trade in the Americas: Where Do We Stand?” Central America Today, (May/June 2007).
  • “Challenges of Executive Education in Latin America,” with Pedro Carrillo and Joao Sombra, in Ilan Alon (ed.) Business Education and Emerging Markets: Perspectives and Best Practices, Kluwer (2004).
  • “Pact rests on a field of untested assumptions,” A WorldPaper White Paper, The World Times, (Spring 2003).
  • “Political and Economic Implications of the EURO for the Americas,” in Fernando Lucero Schmidt, The Euro and the Dollar: Convergence or Competition, Salvador University -Argentina, (1999).
  • “UN Cries Out for Better Leadership,” Financial Times, (June 15, 1999).
  • The New World Order: Economic and Social Implications (ed.), Georgia State University Business Press, (1993).
  • “Brazilian Technocrats and Economic Development Policy” Public Administration and Development, (Spring 1985).
  • “Risk Assessment in International Banking” in Stephen Andriole (ed.) Corporate Crisis Management, (1984).