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David L. Nasser

Clinical Assistant Professor    
Education

Ph.D., University of Minnesota
M.A., University of Connecticut
B.A., University of Connecticut

Specializations

Marketing strategy
Advertising and marketing communications
Buyer behavior

Biography

Dr. Nasser has 20 years corporate experience in advertising and marketing, as well as being a focus group moderator and meeting facilitator. He is a graduate of the Dale Carnegie Course and Dale Carnegie Leadership Training for Managers. Nasser is an Effie Award Recipient, a member of the Atlanta Business Chronicle Advertising All Stars, and a member of American Marketing Association.

Dr. Nasser has done consulting activity on brands including, EarthLink, Chick-fil-A, McDonald’s, Honda Motor Company, Airtouch/Verizon, Bell South Mobility, Delta, Popeye’s, Southern Company, Atlanta Gas Light Company, American Cancer Society, and AFLAC. Among his professional presentations is “New Business Models for Small Entrepreneurs” at the Public Relations Society of America national meeting in Atlanta, in October 2002.

Publications
  • Nasser, David L., “Asking Questions” Utility Communicator’s Exchange, September, 1993
  • Nasser, David L., “How to Focus,” Public Relations, 1987
  • Nasser, David L., “Who’s Liable for Bad Results?” Adweek, May, 1986
  • NAsser, David L., “Research Vs. Creativity, Not Necessarily Fighting Words,” Adweek, October 1985.
  • Nasser, D.L. and J. McEwen, “The Impact of Media Channel on Arousal and Involvement with Messages”, AV Communication Review, Fall, 1976