Return to Directory

J. Cameron Verhaal

Assistant Professor    
  • Ph.D., University of Utah
  • M.A., Georgetown University
  • MBA, University of Arizona
  • B.A., University of Colorado at Boulder
  • organization theory
  • authenticity and organizational identity
  • market categories
  • oppositional markets

Cameron Verhaal joined the Robinson College of Business in 2015. He received his Ph.D. in strategy and entrepreneurship from the University of Utah. His research interests include organizational identity and reputation, authenticity, and market categories. Specifically, he is interested in how organizations in craft-based industries (i.e., organic food, microbreweries, artisan cheese) manage growth, particularly when this growth may undermine their identity as authentic, small-scale and traditional producers. His work has been published in Organization Science, Strategic Management Journal, Journal of Management, and Industrial and Corporate Change, and has been nominated for a Best Paper Award at the SMS Annual Conference (2011 and 2014).

Prior to his work in academia, Professor Verhaal lived in Mexico where he owned his own business, taught classes at Tec de Monterrey (ITESM), and consulted periodically for Mexico’s National Science Foundation on issues related to technology transfer and economic development.

  • Verhaal, J.C., J.D. Hoskins, & L.W. Lundmark. 2017. “Little Fish in a Big Pond: Legitimacy Transfer, Authenticity, and Factors of Peripheral Firm Entry and Growth in Mainstream Markets” Strategic Management Journal (Forthcoming).
  • Barlow, M.A., J.C. Verhaal, & J.D. Hoskins. 2016. “Guilty by Association Product-Level Category Stigma and Audience Expectations in the US Craft Beer Industry.” Journal of Management Available Online – 10.1177/0149206316657593).
  • Verhaal, J.C., S. Dobrev, & L. Bigelow. 2016. “When Incremental is Imperative: Tactical Innovation in the In-Vitro Fertilization Industry.” Industrial and Corporate Change (Available Online –
  • Verhaal, J.C., O. Khessina, & S. Dobrev. 2015. “Oppositional Product Names, Organizational Identities, and Product Appeal in the US Craft Beer Industry.” Organization Science, 26(5), 1466-1484.