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Koray Cosguner

Assistant Professor    
Education
  • Ph.D., marketing, Washington University in St. Louis, 2013
  • M.A., economics, Koc University, 2008
  • B.S., industrial engineering, Bilkent University, 2004
Specializations
  • empirical industrial organization
  • inter-temporal dynamics in consumers’ choices
  • static and dynamic pricing
  • targeted pricing
  • new product diffusion
  • firm competition
  • email marketing
  • emerging markets
Biography

Koray Cosguner is an assistant professor of marketing at the J. Mack Robinson College of Business, Georgia State University. Koray is a quantitative modeler. In his research, he develops econometric models to study firm and consumer decisions in order to gain substantive marketing insights. He uses a variety of methods such as dynamic programming, computational game theory, choice, count, hazard, diffusion, hidden Markov, and Copula models. His research has been published at top-tier marketing and business journals such as Marketing Science, Management Science and Journal of Marketing Research.

At Georgia State, Koray teaches marketing research (4.6/5.0 in 2016) and direct marketing (4.0/5.0 in 2014) at the undergraduate level, and the Ph.D. seminar in structural modeling (5.0/5.0 in 2015).

Koray got his Ph.D. in marketing from Washington University in St. Louis. Before his Ph.D., he obtained his B.S. in industrial engineering from Bilkent University and an M.A. in economics from Koc University, Turkey.

Publications
  • Cosguner Koray, Tat Y. Chan, and Seethu Seetharaman, “Behavioral Price Discrimination in the Presence of Switching Costs,” forthcoming at Marketing Science.
  • Cosguner Koray, Tat Y. Chan, and Seethu Seetharaman, “Dynamic Pricing in a Distribution Channel in the Presence of Switching Costs,” forthcoming at Management Science.
  • Xi Zhang, V. Kumar, and Koray Cosguner, “Dynamically Managing a Profitable Email Marketing Program,” forthcoming at Journal of Marketing Research.