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S. Tamer Cavusgil

Professor    Fuller E. Callaway Professorial Chair    

Ph.D., Graduate School of Business, University of Wisconsin
MBA, Graduate School of Business, University of Wisconsin
B.S., Middle East Technical University, Ankara, Turkey


Global business strategy
Emerging markets
Internationalization of the firm
International marketing
Public policy in international business


At GSU Tamer serves as Fuller E. Callaway Professorial Chair, and directs the national resource center, Center for International Business Education and Research (CIBER). Tamer also serves as visiting professor, Leeds University Business School.

Tamer specializes in the internationalization of the firm, global strategy, emerging markets, and buyer-seller relationships in cross-border business. Most recently, he has been researching middle-class evolution in rapidly transforming economies.

Tamer’s professional career spans teaching, research, and administrative responsibilities in international business at Michigan State University (1987-2008), Bradley University (1983-87), University of Wisconsin-Whitewater (1978-83), and the Middle East Technical University (ODTU), Turkey (1976-78). In addition, he served as Senior Fulbright Scholar to Australia and taught at Monash University. Tamer also served as a visiting professor at Manchester Business School, and held the Gianni and Joan Montezemolo Visiting Chair at the University of Cambridge, the United Kingdom. Currently, he serves on the Hong Kong Research Grants Council.

Tamer has authored more than a dozen books and more than 190 refereed journal articles. His work is among the most cited contributions in international business. He is the founding editor of the Journal of International Marketing now published by the American Marketing Association, and Advances in International Marketing published by Emerald Group Publishing. He serves on the editorial review boards of a dozen professional journals including the Journal of International Business Studies.

Tamer is the senior author of the leading textbook International Business: The New Realities with Gary Knight and John Riesenberger (3rd Edition, 2013, Pearson). Other books include: Internationalizing Business Education (1993, MSU Press), Internationalizing Doctoral Education in Business (1995, MSU Press), and Doing Business in the Emerging Markets, 2nd Ed. (2013, Sage). He also edited reference books: Study Abroad for Business Schools and Emerging Frontiers in International Business Research and Theory.

Tamer is an elected fellow of the Academy of International Business, a distinction earned by a select group of intellectual leaders in international business. He also served as vice president of the AIB, and on the board of directors of the American Marketing Association.

  • “Delineating Foreign Market Potential: A Tool for International Market Selection,” Thunderbird International Business Review, (with Ayse Ozturk and Eric Joiner), forthcoming.
  • “Defining and Measuring Middle Class In Emerging Markets: The GSU-CIBER Middle Class Scorecard,” (with Ilke Kardes), Research World, (ESOMAR), March-April (2013), 46-49.
  • “Exogenous Risk Analysis in International Supplier Networks: Conceptualization and Field Research Findings,” Information Knowledge and Systems Management, (with Seyda Deligonul), Vol. 2 (2012), 131-149.
  • “The Role of Context in the Multinationality-Performance Relationship: A Meta-Analytic Review,” Global Strategy Journal, (with A. Kirca, K. Roth, and GT Hult), Vol 2, Number 2 (2012), 108-121.
  • “Reflections on International Marketing: Destructive Regeneration and Multinational Firms,” Journal of the Academy of Marketing Science, Vol.40, Number 2 (2012), 202-217 (with Erin Cavusgil).
  • “International Entrepreneurship in Emerging Economies: A Critical Review and Research Agenda,” Journal of Business Venturing, (with Andrea Kiss and Wade Danis), Vol. 27, Number 2 (2012), 266-290.
  • “A Multilevel Examination of the Drivers of Firm Multinationality: A Meta-Analysis,” Journal of Management, Vol. 38, No. 2 (2012). 502-530 (with A. Kirca, GTM Hult, S. Deligonul, and M. Perry).
  • “Firm-Specific Assets, Multinationality, and Financial Performance: A Meta-Analytic Review of and Theoretical Integration,“ Academy of Management Journal, (with A. Kirca, GTM Hult, K. Roth, MZ Perry, MB Akdeniz, SZ Deligonul, JA Mena, WA Politte, JJ Hoppner, J. Miller, RC White), Vol. 54, No. 1, February (2011). 47-72.
  • “Enhancing International Customer-Supplier Relationships through IT Resources: A Study of Taiwanese Electronics Suppliers,” Journal of International Business Studies, (with Ruey-Jer (Brian) Jean and Rudolf Sinkovics), Vol. 41, No. 7 (2010), 1218-1239.
  • “Global Account Management Strategies: Drivers and Outcomes,” Journal of International Business Studies, (with Linda Hui Shi, Chris White and Shaoming Zou), Vol 41 (2010), 620-638.
  • “Perspectives on International Business: Insights from the 1970-1985 JIBS Decade Award Winners,” Journal of International Business Studies, (single-blind reviewed article co-authored with Lorraine Eden and numerous JIBS Decade Award Winners), Vol. 40 (2009), 1581-1590.
  • “Entrepreneuring as a Puzzle: An Attempt to Its Explanation with Truncation of Subjective Probability Distribution of Prospects,” Strategic Entrepreneurship Journal, Vol. 2, 155-167, 2008 (with Z. Seyda Deligonul and Tomas Hult).
  • “Mimetic and Experiential Effects in International Marketing Alliance Formations of U.S. Pharmaceuticals Firms: An Event History Analysis,” Journal of International Business Studies, (with Sengun Yeniyurt, Janell Townsend, and Pervez Ghauri), Vol. 40, September, (2008), 301-320.
  • “An Assessment of the Measurement of Performance in International Business Research,” Journal of International Business Studies, (with Tomas Hult, David Ketchen, David A. Griffith, Brian Chabowski, M. K. Hamman, B. Johnson Dykes, & W. A. Pollitte), Vol. 31, No. 4 (2008), 1064-1080.
  • “Data Equivalence in Cross-Cultural International Business Research: Assessment and Guidelines,” Journal of International Business Studies, (with Tomas Hult, David Ketchen, David Griffith, Carol Finnegan, T. L. Padron-Gonzalez, Nukhet Harmancioglu, Y. Huang, and M.B. Talay); Vo;. 39, No. 6 (2008), 1027-1044.
  • “Emerging Themes in International Business Research,” Journal of International Business Studies, (with David A. Griffith and Alex Xu), Vol 39, (2008), 1220–1235.
  • “Overcoming Export Manufacturer’s Dilemma in International Expansion,” Journal of International Business Studies (with Fang Wu, Anthony Roath, and Rudolf Sinkovics) Vol. 38, No. 2 (2007) 283-302.
  • “Innovation, Organizational Capabilities and the Born-Global Firm,” Journal of International Business Studies, (with Gary Knight), Vol. 35, No. 2 (2004) 124-141.
    This paper has been selected as the winner of the 2014 JIBS Decade Award. This award honors the most influential JIBS article of the volume 10 years prior. The Knight-Cavusgil article reports on pioneering work on Born-Global Firms – young, entrepreneurial firms that go international almost from inception. The article provided the inspiration for literally several hundred studies that followed it. As of January 2014, it received more than 1,000 citations.