Students seeking a minor in Marketing must complete 15-18 hours of 3000- and 4000-level MK-prefixed courses. A minor in Marketing must include MK 3010 (Basic Marketing) and MK 4100 (Buyer Behavior). Students pursuing a BBA with a minor in Marketing must take BCOM 3950 as a co-requisite for MK 4100 and a prerequisite for other 4000-level MK courses. Non-business majors may substitute one of the following courses, or a comparable upper-level course that emphasizes effective oral/written communication, for BCOM 3950:
- ENGL 3130 Business Writing
- SPCH 3010 Advanced Public Speaking
- SPCH 3210 Business and Professional Communication
- JOUR 3500 Public Relations
A grade of C- or higher is required in all courses counted toward the minor. A 2.5 GSU GPA is required for all courses counted in the minor. Pre-requisites for courses are required unless consent of the instructor is given.
For specific information on possible courses, please contact the department.