Featuring: Lizhen Xu
The Computer Information Systems (CIS) Department at the Robinson College of Business is committed to preparing students for the future of business. The CIS Department takes pride in pushing beyond the classroom to offer experiences that bridge the gap between business education and the business world.
On Friday, November 10, 2017, the CIS department will host Lizhen Xu, Associate Professor of Information Technology Management in the Scheller College of Business at Georgia Institute of Technology. In his presentation, Forward-Looking Behavior in Mobile Data Consumption and Targeted Promotion Design, Xu will discuss his dynamic structural model and how it can be used to uncover consumers’ dynamic usage patterns in mobile markets where monthly data constraints are common. By understanding consumer usage patterns, marketers can design highly-targeted and profitable promotion strategies instead of unprofitable blanket promotions.
Date & Location
Friday, November 10, 2017
2:00 PM to 3:30 PM
Robinson College of Business, Downtown Campus, Manner’s Room RCB 7th Floor
Seats are limited and admission is complimentary