ATLANTA– Robinson’s V. Kumar was honored by the Georgia House of Representatives recently with an Invitation Resolution. HR 1026, sponsored by Rep. Ed Setzler, and cosponsored by Rep. Jan Jones (MBA ’82), Rep. David Dreyer, Rep. Earl Ehrhart and Rep. Rick Jasperse, commended Kumar for his achievements in marketing.
Kumar, Regents’ Professor and executive director of the Center for Excellence in Brand & Customer Management, made brief remarks in the House. Subsequently, he presented to the Georgia Science and Technology Committee, which is chaired by Rep. Setzler, about marketing innovation, knowledge creation and thought leadership created through the center.
In his presentation, Kumar discussed the center’s work, including his pioneering theory of customer valuation, the interdisciplinary nature of its research, and its impact on client business.
Following a question and answer period, Kumar concluded his remarks by saying, “This is a day I will never forget in my life. I am immensely thankful. “