Launching a technology product is particularly cumbersome; the combination of hardware, software and firmware makes the process especially complex. And if a company doesn’t bring an innovation to market fast enough, a competitor might beat it to the punch.
DevOps expert Dr. David Bishop watched many organizations struggle for years with the problem before deciding to solve it through engaged research. He wrote a dissertation on the topic as part of Robinson’s Doctor of Business Administration (DBA) program.
“The research is based on case studies of companies that were able to adapt innovations into products quickly and become Number 1 in their market,” he says. “The dissertation captures the essence of what those companies did right.”
Bishop published his dissertation in 2014 and finished his DBA in 2015. He then took his studies a step further by patenting his findings. Bolstered by his research, Bishop developed Metagility®, a framework for managing projects and teams to efficiently launch technology products. He received the patent in December 2019.
Metagility® customers include Georgia-Pacific, which will use the framework to build the “restroom of the future,” and Vattenfall, a Swedish utility company looking to integrate a new smart meter infrastructure with its existing work order system.
Metagility® is the only patented framework of its kind. Bishop credits the grounded theory and qualitative research techniques he learned in the DBA program with enabling him to solve such a complicated business issue.
“Most business decisions made today aren’t reinforced with solid research,” Bishop says. “They’re just based on people’s opinions or experience acquired over time. The concept of applying research methodology for decision-making is very innovative.”