When Payal Singh came to Georgia State University as a freshman, she thought she’d major in psychology. But during her junior year, when she saw the diversity of classes offered at Georgia State’s Robinson College of Business, she felt compelled to change course.
Now a senior, she feels excited to graduate in 2025 with a B.B.A. in marketing and use all the skills she built at Robinson in the real world.
The list of what Singh learned is long because she wasted no time getting her feet wet in the marketing world. She complemented her coursework with extracurricular activities such as serving as vice president of advertising for Georgia State’s chapter of the American Marketing Association as well as an ambassador for the 1913 Society, a program that advances Georgia State’s goals and mission through service to the Office of the President.
Singh also has taken advantage of a variety of internships, including two semesters at dating app Bumble and one at skincare company Starface. In both roles, she worked on both traditional and social media marketing. Through other internships, she designed marketing materials, captured photos, and edited videos for Georgia Tech Athletics and worked on international marketing efforts at Hormel Foods.
“At Hormel, I worked on projects for a variety of departments, but my focus was Skippy peanut butter,” she said. “I got to do content creation as well as pricing and packaging audits. I reviewed product labels from different countries to make sure they were up to date.”
Right now, Singh is working two jobs and interviewing for yet another internship in social media marketing. Seizing opportunities and learning all she can seem to be embedded in her DNA. She wants to be as well-rounded as possible for whatever awaits.
Singh doesn’t have a solid career roadmap. Her stint at Starface heightened her intrigue with the skincare industry. Both of her parents are real estate agents, so she also feels drawn to that industry.
“When I started researching academic majors at Robinson, I was surprised to see options for real estate, actuarial science, and accounting,” she said. “Compared to the other Georgia schools I considered, Robinson offers a lot of classes in niche areas. The opportunity to develop a unique combination of skills attracted me the most.”