Isaac Asante fell in love with business at a young age, helping his grandmother sell produce at the local market in Ghana. He learned that making sales is more than just putting goods out there and expecting people to hand over their money. Asante realized that building a customer base requires knowing the needs of potential customers and finding ways to meet those needs.
Asante earned a higher national diploma in marketing from Accra Technical University and a B.S. in marketing from Kwame Nkrumah University of Science and Technology, both located in Ghana. In 2019, he co-founded McCoy Tours, a company that curates travel services and experiences for Ghana tourists. Running a business helped Asante develop people and leadership skills, which contributed to his successful marketing career.
While growing his business acumen, Asante established a non-governmental organization (NGO) that mentored more than 2,000 high school students and helped them grow their business, entrepreneurship, and tech skills.
“I’ve been actively engaged in my community because I come from a humble background,” Asante said. “I felt like I needed to inspire others and give back.”
One of Asante’s long-time professional dreams was to earn an MBA, which he knew would propel him to a higher level. He researched programs worldwide and found the Robinson College of Business to be the perfect fit because the faculty bring a wealth of expertise from diverse backgrounds.
Asante chose to pursue the STEM-designated major in business analysis so he could focus on data analytics. He plans to combine his new skills with his passion for marketing.
“I will be able to use data to interpret what customers are thinking, see emerging trends, and propose solutions that will exceed customers’ expectations,” Asante said.
Asante is learning from both his instructors and peers. His classmates hail from industries such as medicine, law, and engineering.
As Asante’s knowledge grows, so does his eagerness to empower young people in Ghana. Though he currently resides in the U.S., he is hosting a virtual event through the NGO he founded to teach emerging business professionals to act locally and think globally.
“The experience that I am gaining is for them, not just for myself,” he said.