Social media has become a dominant force for individuals to consume content, seek news, express opinions, and share information. More than 3 billion individuals actively use social media worldwide. Within this widespread usage lies an unprecedented opportunity to gain insights related to what individuals are talking about, the underlying sentiments, and how such insights may be leveraged for implementing strategic actions.
This lab brings together an interdisciplinary group of faculty, doctoral students, and research assistants to develop and disseminate relevant knowledge pertaining to social media intelligence through application of rigorous and innovative research-driven approaches. This includes partnering and working closely with external organizations and institutions to help address any issues related to collecting and analyzing data from digital/social media.
Research collaboration project with the Metro Atlanta Chamber.
Extracting social media insights for a large multinational CPG firm for new product development and innovation.
Developing methodologies and best practices to humanize brands in social media.
Exploring the role of social media on food safety practices.