Institute for Insight
Social Media Intelligence Lab
Research enabled excellence in social media tools, techniques, and best practices
Social media has become a dominant force for individuals to consume content, seek news, express opinions, and share information. More than 3 billion individuals actively use social media worldwide. Within this widespread usage lies an unprecedented opportunity to gain insights related to what individuals are talking about, the underlying sentiments, and how such insights may be leveraged for implementing strategic actions.
This lab brings together an interdisciplinary group of faculty, doctoral students, and research assistants to develop and disseminate relevant knowledge pertaining to social media intelligence through application of rigorous and innovative research driven approaches. This includes partnering and working closely with external organizations and institutions to help address any issues related to collecting and analyzing data from digital/social media.


Bring Us Your Challenges
Leverage the depth and breadth of our research driven capabilities and state-of-the-art infrastructure to help you implement social/digital media best practices.
Contact
Denish Shah
Director, Social Media Intelligence Lab
shah@gsu.edu
Current Projects
- Research collaboration project with the Metro Atlanta Chamber.
- Extracting social media insights for a large multinational CPG firm for new product development and innovation.
- Developing methodologies and best practices to humanize brands in social media
- Exploring the role of social media on food safety practices
Meet Your Faculty
Denish Shah
Director, Social Media Intelligence Lab, Barbara and Elmer Sunday Professor of Marketing; Director, Master of Science in Marketing Program; and Associate Professor Marketing
Naveen Donthu
Katherine S. Bernhardt Research Professor, Distinguished University Professor and Chair Marketing
Veda Storey
Tull Professor of Computer Information Systems
Timothy D. Lytton
Associate Dean for Research & Faculty Development; Distinguished University Professor & Professor of Law, Center for Law Health and Society
Yusen Xia
Bradford and Patricia Ferrer Professor of Analytics
Director, Institute for Insight
Cath (Jeong-ha) Oh
Assistant Professor
Computer Information Systems
Aaron M. Baird
Assistant Professor
Health Administration
Wael Jabr
Assistant Professor
Computer Information Systems
Kai Zhao
Assistant Professor
Institute for Insight
Yichen Cheng
Assistant Professor
Institute for Insight
Yinyin Wang
Assistant Professor
Department of Educational Policy Studies
College of Education and Human Development.
Emily Shay
Researcher & Doctoral Student,
Department of Marketing
Ayan Dastidar
Researcher & Doctoral Student,
Department of Marketing