Academic Programs

Marketing is an exciting, dynamic process through which customer needs and wants are determined and satisfied through the conception, development, promotion, exchange, and distribution of goods and services. The undergraduate program in marketing provides students with fundamental preparation in general marketing and an understanding of markets and customers, product development, pricing strategies, advertising and promotion, and methods of distribution. The program also develops the student’s capacity to solve managerial problems in marketing and prepares graduates to enter careers in the field. A wide range of career opportunities are available to marketing graduates. Marketing management is often the path to the top of the business organization. Entry-level positions are available in selling, product development, advertising, promotion, physical distribution, industrial marketing, marketing research, customer service, and many other specialties. The challenges of marketing require professionals with creative ability, intelligence, and analytical skills.

Recent Placements

• financial analyst, Adobe
• cloud specialist, Microsoft Azure
• senior category experience analyst, The Home Depot

Check out our cost calculator or visit Student Financial Services for information on estimated costs.

The Undergraduate Certificate in Professional Sales is designed to provide you with a solid foundation in the fundamentals of selling. During the program, you will build knowledge and develop skills to help you be successful in actual sales situations. You will complete hands-on assignments in presentations, sales scenarios, and collegiate sales contests. The instructors are prominent research faculty in the science and art of selling and are also successful practitioners with real-world experience.

Marketing is both an art and a science. Robinson’s M.S. in Marketing covers it all: quantitative analysis, big data, digital media, and social and mobile marketing.

Application Process

• Online application and $50 application fee
• GMAT or GRE scores are not required. However, they could strengthen your application and be beneficial for scholarship consideration.
• Interview
• College transcripts
• Personal statement
• Resume – work experience preferred but not required
• Additional requirements apply for international applicants

Learn more about the application process and what you will need to apply.

Georgia residents: $37,500
Non-Georgia residents: $43,500
Nonrefundable seat deposit: $250

Tuition is subject to change.

Robinson’s MBA will equip you with not only business acumen but also a relevant, interdisciplinary skill set that is tailored to your career goals. Examples: analytics consulting, digital transformation, fintech, and social entrepreneurship. Choose from a business administration or STEM-designated business analysis major.

Application Process

• Any four-year undergraduate degree (or equivalent)
• Online application and $50 application fee
• A GMAT or GRE score is not required.
• Interview
• College transcripts
• Personal statement
• Resume – Work experience is valuable but not required.
• Additional requirements apply for international applicants

Learn more about the application process and what you will need to apply.

Georgia residents: $32,048-$35,868
Non-Georgia residents: $67,668-$79,554

Range based on full-time and average part-time courseload and fees. Tuition is subject to change. Learn more under the tuition tab below.

Robinson’s Ph.D. program in marketing prepares students for careers in teaching and research.

Students work with an enthusiastic, research-active faculty with broad interests and excellent contacts among leading firms in a variety of industries. The Department of Marketing’s Marketing RoundTable and Sales Executive RoundTable bring leading figures in business and academics to campus. The department houses research centers such as the Center for Business and Industrial Marketing where students and affiliated faculty receive exposure to real-world business problems directly from senior marketing executives. Their research and resulting publications in scholarly journals are embedded in both marketing theory and marketing practice.

Students typically offset the cost of the program through an assistantship that includes full tuition waivers. Contact us for information on tuition and funding your doctoral studies.

Adenike Brewington, [email protected]